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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

BMW M4 to debut in Detroit, lose manual transmission

BMW took the wraps off its M4 Concept at Pebble Beach last weekend, and many speculated that the highly anticipated production version of the sleek new two-door sports coupe would debut at the Los Angeles Auto Show later this year. But a well-placed source tell Autoblog that the E92 M3's successor won't arrive in Southern California this November. Instead, the German automaker will wait until the Detroit Auto Show in January for its first official reveal.
An all-new 3.0-liter inline-six with twin turbochargers is expected under the hood, and it should provide about the same horsepower as the current 4.0-liter V8 (rated at 414 horsepower), but with much more torque that arrives lower on the tachometer. The lightweight engine is said to have an impressively high redline, which is unusual for a turbocharged engine.
Unfortunately, Save the Manuals members aren't going to like this next bit of news. After four generations of three-pedal M3 models, our source says the upcoming F82 M4 will arrive with a dual-clutch transmission (DCT) as standard equipment - with no manual option - just like the latest iteration of the track-ready Porsche GT3 (few have complained about the automaker's PDK after driving the latest sports car from Stuttgart). In exchange for some moans, groans and gripes from enthusiasts, BMW's DCT mounted aft of the M4's inline-six will provide quicker acceleration and improved fuel economy.

BMW Pininfarina Gran Lusso Coup'e bows at Villa d'Este

The first collaboration between BMW and Pininfarina is this blunt-force two-door called the BMW Pininfarini Gran Lusso Coupe revealed at the Concorso d'Eleganza Villa d'Este. Said to be the "interpretation of a luxurious BMW Coupé as seen through the eyes of Pininfarina," once you get past all of the design-speak, you can focus on the full-bodied and keen-edged missile sitting on 21-inch wheels.
The long wheelbase makes for short overhangs. Up front, BMW's design language gets scraped across a whetstone, everything getting sharper, including the usually round cat's eye headlights that have gone dihedral. Under the hood is a V12, behind the twin-kidney grille in matte-sheen aluminium and high-gloss black. The same aluminum treatment also backs the taillights, the lenses designed to let air flow through them.
Inside is room for four, a cockpit canted toward the driver, Foglizzo leather in black and Tobacco Brown, 48,000-year-old kauri wood from New Zealand, deep pile carpet on the floors, a patterned virgin wool headliner and an "oblong aperture in the roof liner" set off by white LEDs.