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BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

BMW 2 Series Active Tourer pulls its way onto the stage

We know what you might be thinking: here comes another BMW with yet another kind of roofline. Only this isn't just another BMW. It's the first front-drive BMW, and the first time we've ever seen it in person.
That model, of course, is the new 2 Series Active Tourer, debuting here in Geneva as the production version of the Concept Active Tourer and the beefier Concept Active Tourer Outdoor that followed. It shares about as much with the 2 Series Coupe as a jelly donut, but takes BMW into a new market segment - that of the high-roofed hatchback (or micro-minivan, depending on your perspective) occupied by the likes of the Mercedes-Benz B-Class and Volkswagen Golf Sportsvan.
Power comes from a choice of 1.5-liter turbo three, 2.0-liter turbo four or 2.0-liter turbodiesel - but aside from the forced-induction engines what they all the versions have in common is what makes the 2 Series Active Tourer newsworthy: they all sit up front, driving the front wheels. It's an idea BMW purists might not appreciate, but one we'd all better get used to just the same.

BMW brings first diesel 7 Series to US with $82,500* 740Ld xDrive

After almost 40 years on the market, there are probably few things the BMW 7 Series hasn't offered, but when it comes to the US market, one of those things just happens to be a diesel engine. That is all about to change, however, as BMW announced that it will unveil the 2014 740Ld xDrive at the Chicago Auto Show before sales commence later in the spring.
Offered only on long-wheelbase models with standard all-wheel drive, the new diesel 7 is powered by BMW's 3.0-liter inline-six producing 255 horsepower and a stout 413 pound-feet of torque peaking between 1,500 and 3,000 rpm. While BMW has yet to release any type of fuel economy figures, it did say that its diesel technology is usually good for an improvement of 25 to 30 percent over the gas models - just for fun, that means that the 740 Ld xDrive could get as much as 24.7 miles per gallon in the city and 36.4 mpg on the highway, but that's just doing the math and there is nothing official behind those numbers. Acceleration will take a little longer than in the 740Li xDrive (shown above) with BMW stating 6.1 seconds from 0-60 compared to 5.4 seconds for the gas model.
Another small increase over the gas version will be in price, with the 740Ld xDrive getting a starting MSRP of $82,500 (*not including $925 for destination), which is just a $1,500 bump over the 740Li xDrive. For comparison, the Audi A8L TDI starts at $78,800, while the previous-gen Mercedes S350 Bluetec was priced at $93,000. Scroll down for more info on the new diesel-powered 7 Series, and stay tuned to our live coverage from Chicago in a couple weeks as we'll have live images and hopefully more info.