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Bentley EXP 9 F to be redesigned, renamed Falcon?

In concept form, the Bentley EXP 9 F had neither the styling nor the name to impress us when we first saw it earlier this year at the Geneva Motor Show, and while we already knew some sort of design change was imminent, we're unsurprisingly now hearing that a name change is also in the cards. Automobile Magazine is reporting that the eventual production Bentley SUV will get a complete redesign from what we saw in the EXP 9 F, and it will wear a new name as well: Falcon.
The article says that Luc Donckerwolke, Bentley's newly appointed director of design, is giving the SUV a complete redesign from the concept vehicle, which goes against what we last heard of the vehicle in August that a "radical redesign" was not in the cards. Donckerwolke has been on the design team at various Volkswagen Group automakers since 1992, helping to pen such memorable designs as the Lamborghini Gallardo and Murciélago, but now he is tasked with giving Bentley an SUV worthy of its lineup. Last we heard, the model could go into production in 2015, but there is no indication whether the Falcon will get three-row seating or a plug-in hybrid version as has been previously rumored.

Bentley bringing Flying Spur V8, upgraded Continental GT Speed to Geneva

Until the new Falcon sport-ute comes along, Bentley is still a brand that revolves around two model lines: the Mulsanne, which is available essentially in one form, and the Continental family, which is available in many. The Flying B marque has traditionally offered the V8 version in two specifications and the W12 in three, and packaged them into three different bodystyles. With the Geneva Motor Show fast approaching, Bentley is rolling out two more.
First up is the Flying Spur which, despite having dropped the Continental from its name, is still based on the same. Bentley opted to skip the base W12 version when it introduced the new Flying Spur at last year's Geneva show, going straight for the more powerful version that would otherwise wear the Speed moniker. But now it's bringing a V8 version to the Swiss auto expo.
In addition to the W12, the Flying Spur will now be offered with Bentley's 4.0-liter twin-turbo V8. For the time being at least, Crewe is offering it in the base, 500-horsepower spec, and not with the more potent 521-hp from the Continental GT V8 S, but we're still looking at a 0-60 time of 4.9 seconds and a top speed of 183 mph. And that's pretty fast for a four-door sedan, no matter which way you cut it. Power is channeled once again to all four wheels through an eight-speed automatic transmission, riding on an air suspension. There's a Mulliner Driving Specification package to make it even more derirable, the reduced weight in the nose ought to make it handle better, and with cylinder deactivation, promises to deliver much better fuel economy.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.