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Bentley shows plug-in hybrid concept ahead of Beijing, will power SUV in 2017
Wed, 09 Apr 2014From its more mainstream, popular origins in the original Honda Insight and Toyota Prius, the hybrid powertrain has worked its way up to the the corner office, the big chair, the top slot in the corporation. Bentley has announced that it will introduce a plug-in hybrid option on its SUV due in 2017. Before then, we'll see what an electrically assisted Bentley looks like at the Beijing Motor Show when the Crewe automaker shows off a copper-accented Mulsanne that's been reworked into its Hybrid Concept, pictured above.
We don't have any official specs just yet, the only major announcement being that any Bentley hybrid will be able to travel at least 50 kilometers (31 miles) on pure electric thrust and get a power boost of "up to" 25 percent from its electric side. We use the phrase "any Bentley hybrid" because the company's CEO says "we will gradually introduce this powertrain across our model range" to 90 percent of the brand's lineup.
We'll know more when the Beijing show commences. For now, there's the press release below and the high-res gallery above.
Bentley to show Mulsanne Le Mans Limited Edition at Pebble Beach
Tue, 13 Aug 2013We already knew Bentley was planning a new Le Mans Limited Edition for its flagship Mulsanne, but we finally have our first info and images for this new model that celebrates the 90th anniversary of the 24 Hours of Le Mans. Fortunately, since these two studio images surely don't do the Mulsanne proper justice, it will be unveiled this week at the Pebble Beach Concours d'Elegance, and we'll be there to check it out.
As a refresher, the Bentley Mulsanne Le Mans Limited Edition stands out with diamond-quilted leather on the seats and door panels, sport-tuned steering and suspension, special quad exhaust finishers and two-piece alloy wheels with a dark accent and triple-spoke design. Along with this commemorative Mulsanne, Bentley will also have the Continental Le Mans Limited Edition and the Continental GT3 racecar on hand for the festivities in Monterey.
Scroll down for more info on the Mulsanne, as well as some information on a few of the ultra-rare Bentleys that will be auctioned off this weekend.
VW makes $23K on every Porsche sold, more than Bentley or Lamborghini
Fri, 14 Mar 2014It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.