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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

What's that smell? It's a Bentley Boy

The modern Bentley Boy finally has something fitting to wear underneath his scarf and ulster: the fragrance in the Lalique for Bentley Crystal Edition or the Bentley for Men and Bentley for Men Intense scents. French crystal house Lalique designed a limited edition flacon shaped like the Flying B company mascot that contains an eau de parfum created by the French perfume house Robertet. That fragrance is "fine woody notes and exquisite leather" enhanced by orris butter. Only 999 flacons will be made, going on sale in April for 3,000 pounds (3,500 euro, $4,572 US) for a 40-ml bottle.
The other two options were created by French perfume house Firmenich. They also start with "fine wood and leather notes," with Bentley for Men getting an addition of cedar and patchouli, the Intense version throwing in African geranium to "take these notes to another level."
If that won't be enough to fulfill your lust for vehicular aroma, the full line also includes after shave balm and hair and body shampoo. When they go on sale in April at select retailers, prices will start at 24 pounds (27 euro, $36 US) for the shampoo and top out at 69.50 pounds (87 euro, $106 US) for the Intense eau de parfum. You can read more about them in the press release below.

Bentley releases new details on Continental GT3 racer

Porsche's new LMP1 Prototype isn't the only motorsports news coming out of Volkswagen AG this week. After unveiling its new Continental GT3 at the Paris Motor Show last year, Bentley has released some new images and details as this racecar continues its development. Similar to the Porsche announcement, Bentley's new GT3 marks a significant return to motorsports, only in this case, Bentley hasn't raced a car since 2003 - a winning effort at the 24 Hours of Le Mans.
From street to race form, the Continental has dropped about 2,200 pounds by shedding many of the luxury and tech features that make the street-legal Continental GT the car that it is - including 50(!) electronic control units. The Continental GT3 uses the same 4.0-liter, twin-turbo V8 as the road car, but we're guessing output has been tweaked a bit from the standard 500 horsepower. Except for the carbon fiber hood, decklid and doors, Bentley says that the body of the GT3 is a direct carryover from the Continental GT.
Inside, even a stripped interior and full roll cage won't stop Bentley from being Bentley as it gives this racecar the same attention to detail as its road cars - the seats, steering wheel and door pulls all receiving the hand-crafted treatment from the factory in Crewe. There is no word as to when the Continental GT3 will make its racing debut, but more details about the car can be found below in the official press release.