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2013 Bentley Continental GT Speed Convertible

Loses its Head, Keeps its Bespoke Cool
This is the 10th anniversary of the Bentley Continental GT, the 5,500-pound shim that pried open the market for bespoke luxury at $150K. We're into the second generation of the supercoupe that is still - and we think unfairly - derided as a grossly exaggerated Volkswagen, which to us is like saying the Hulk is just Bruce Banner in a tizzy. There are credible grounds for both statements, but in neither case do they accurately convey the chasm between the alpha and the omega.
Nevertheless, checking off the list of updated models brings us to the Bentley Continental GT Speed Convertible, the moderately augmented version of the non-Speed GTC. Back to the notion of unfairness, it's probably just that to say the GT Speed Convertible is only "moderately" changed. It did, after all, take Bentley three years to engineer the changes that separate your 'basic' Bentley from the Speed variant, and although they might be imperceptible, they are numerous.

2014 Bentley Continental GT Speed Convertible runs topless through Motown

Looking cool in blue (better than the Grimace-purple we saw a few weeks ago), with strong, tailored bodywork and a one-percenter-approved face, the 2013 Bentley GT Speed Convertible is right at home with all the exotic metal on the floor of Cobo Center here at the Detroit Auto Show.
You've already read about (or should have) the 616-horsepower, 590-pound-feet-of-torque 6.0-liter W12 engine that hides under the hood of the GT Speed droptop, and you've no doubt remembered the ludicrous top speed of 202 miles per hour. Impressive stats, all.
All that's left, then, unless you've got a wild hair to reexamine the full-fat Bentley press release (available below), is to direct you to the oven-fresh gallery of live images that we've compiled, just for you.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.