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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

2014 Bentley Continental GT V8 S

Bentley still appeals to those with an appreciation for strong, Old World traditionalism. Cars wearing the storied Flying B have been discussed in wood-paneled drawing rooms by men wearing earthy tweeds and corduroy through clouds of fragrant cigar and pipe smoke, for decades. It is a company that has spent nearly 100 years building cost-no-object autombiles, for rich drivers who require a tremendous way to waft above the Sturm und Drang of mortal motoring.
The Bentley Continental GT, while unmistakably a party to that legacy of wooly privilege, has always seemed better suited to the nouveau riche than the landed gentry. The Mulsanne and the Continental Flying Spur still carry forward the brand's heritage of unfathomably fast, gargantuan sedans, while the GT has been busy inveigling an entirely new class of buyer with its lottery-win good looks.
A microsecond version of that analysis was all I had time for as I careened around another heroic left-hand sweeper in this Ice (white) 2014 Bentley Continental GT V8 S. For a car with roots in rainy England and German-engineering genes, the V8 S felt remarkably at home while crushing the desert-strewn distance between San Diego and Palm Springs - almost the epicenter of the New World's Golden West.

Bentley GT3-R is the most hardcore road-going Continental yet

A factory-entered Bentley hadn't won a top tier race in the UK for 84 years when the Continental GT3 recently took victory in the second round of the Blancpain Endurance Series at Silverstone. It was an early success for a racer that only hit the track competitively for the first time late last year at the Gulf 12 Hours in Abu Dhabi. To capitalize on the potent platform, Bentley is bringing it to the street with the limited-edition Continental GT3-R.
Limited to just 300 units worldwide, this bruiser starts as any other Continental GT on the assembly line in Crewe, England, but then Bentley Motorsport get ahold of it to painstakingly improve its performance. Like the racer, GT3-R uses the 4.0-liter, twin-turbo V8, and here, power is cranked up to 572 horsepower and 516 pound-feet of torque, 51 hp and 14 lb-ft better than the GT V8 S. The muscle is routed through an eight-speed automatic gearbox from ZF with shortened gearing and a rear-biased all-wheel-drive system with torque vectoring for the rear wheels. The weight also comes down over 200 pounds from the V8 S to 4,839 pounds. Bentley claims all the tweaks are enough to hustle the GT3-R to 60 miles per hour in 3.6 seconds, on to an estimated top speed of 170 mph.
To handle all that power, an air suspension holds up all four corners, and the brakes use carbon silicon carbide discs for plentiful stopping power. A titanium exhaust saves an additional 15 pounds of weight, and Bentley promises that it gives the car a baritone growl.