2010 Bentley Continental Supersports Only 6,401 Miles White With Red Sports Sts on 2040-cars

Auto blog

Bentley wants to get into the coachbuilding business

There was a time when a customer would buy a chassis from an automaker like Bentley and then take it to a coachbuilder to have whatever bodywork they wanted put on it. The practice was particularly prevalent in Bentley's earlier days, but the industry has progressed in such a way - with tighter regulations and unibody construction - that such a practice is no longer feasible. But Bentley wants to get back into that business.
Speaking to UK trade publications recently, Bentley sales chief Kevin Rose indicated that the company is looking into setting up a special division within itself to meet the demands of extremely wealthy customers who want to commission their own coachbuilt custom creations. It's an emerging trend that's seen Ferrari Special Projects build one-offs like the F12 TRS and SP12 EC and McLaren Special Operations the outlandish X-1, and Bentley wants to get in on the action.
It wouldn't be the first even to rebody a contemporary Bentley in recent years. Carrozzeria Touring Superleggera offers the Flying Star (pictured above) that turns the Continental GT into a shooting brake, and Dany Bahar's new coachbuilding outfit Ares plans to do the same. By bringing it in-house, however, Bentley would be able to pick the chassis up off the assembly line at the right time and provide the necessary support and factory backing.

2014 Bentley Flying Spur brings new design to four-door Continental

After showing us a couple teasers recently, not to mention the leakage of official shots earlier today, Bentley has finally pulled the cover off the all-new 2014 Flying Spur, which will receive its global debut next month at the 2013 Geneva Motor Show. The big, bespoke sedan not only promises plenty of luxury in its full redesign, but Bentley is also saying that the new Flying Spur will be the "fastest, most powerful four-door" model it has ever produced.
To make sure it comes through on that bold statement, the 2014 Flying Spur is powered by the same twin-turbocharged 6.0-liter W12 engine used in the Continental GT Speed. In the Flying Spur, this 12-cylinder engine produces 616 horsepower and 590 pound-feet of torque, and it sends that power to the ground through a new eight-speed automatic transmission and a rear-biased (40/60) all-wheel-drive system. Launching the 5,451-pound sedan from 0-60 miles per hour will take just 4.3 seconds and 100 mph comes in less than 10 seconds; overall top speed is rated at 200 mph. Even with all that power and mass, Bentley is still expecting the next-generation Flying Spur to return better EPA fuel economy than the current model with projected (but not certified) estimates of 12 miles per gallon in the city and 20 mpg on the highway.
Befitting of its more powerful engine, the Flying Spur also gets a more athletic appearance with a more upright face, arched front and rear fenders and horizontal taillights that better distinguish it from the Continental GT. The new roofline also gives the car a sportier shape and the side windows add a more contemporary look, but this car is almost identical in size to the current model including the massive rear overhang, which helps accommodate 16.8 cubic feet of cargo.

Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.