2012 Bentley Continental Gtc W12 Mulliner Package One Owner 21" Wheels 7k Miles on 2040-cars

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Bentley putting Mulsanne-based Azure, Brooklands back on the table [w/poll]

Big plans are afoot at Bentley. The quintessentially British automaker has just about signed off on the final version of its new SUV, and will surely roll out more versions of the Continental in the coming years, but that's not all. It's said to be considering a new sports coupe smaller than the Continental GT, but the latest reports coming in from the UK suggest that it also has plans for the Mulsanne's platform.
Currently, the Mulsanne is only available in one configuration, but Bentley is widely expected to be bringing a new, more powerful Mulsanne Speed to the Paris Motor Show this fall with around 550 horsepower. That's not all, however, as word comes in that the Flying B marque is planning to re-introduce both the Azure and the Brooklands as competitors to the Rolls-Royce Phantom DHC and Phantom Coupe, respectively.
For those who don't remember, the Azure and Brooklands were a pair of two-doors based on the Arnage that preceded the Mulsanne at the top of Bentley's range. The Azure was a convertible and the Brooklands a fixed-roof coupe, both of them larger than the Continental GT and powered by the company's evergreen (yet decidedly un-green) 6.75-liter V8.

Bentley rolls out Shaheen edition Mulsanne in Dubai

Bentley doesn't do quite as many special editions for local markets as Rolls-Royce does, and when it does, they're usually based on the Continental range. But the new Shaheen edition which Bentley unveiled at the Dubai Motor Show is based on its flagship sedan, the Mulsanne.
Named for and inspired by the Shaheen eagle, the special Mulsanne is distinguished by two-tone Tungsten and Onyx paint, with Magnolia and Beluga leather and dark burr walnut trim inside. It comes already upgraded to the Mulliner Driving Specification, which includes 21-inch alloys, diamond-quilted leather and adjustable suspension and steering.
Of course there are special logos inside and out, and sheikhs ponying up the unspecified premium can also opt for iPad picnic tables, onboard wifi, glass sunroof and a bottle cooler for chilling the champagne that, somewhat ironically, is haram - forbidden under Sharia law that governs many of the countries where Bentley is selling this car.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.