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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Bentley's SUV will be first of many plug-in hybrids

Bentley is not exactly a company known for its environmental credentials. Sure, it recently cut its water usage down by over a third, and given the relatively small number of vehicles it produces, the British firm's overall impact on the environment may be negligible compared to mass-market rivals. And of course, its affluent customers are hardly likely to feel the pinch of rising fuel costs, so Bentley's idea of engine downsizing has been going from twelve cylinders to eight.
That will all change with the launch of its first SUV, previewed by the controversial EXP 9 F concept and expected to be called Falcon. To hear Auto Express tell it, the luxo-ute is being designed from the get-go to incorporate a plug-in hybrid powertrain, slated to go on sale a year after the conventional version arrives late in 2015 or early 2016. But that's just the tip of the iceberg which Bentley is trying to help keep from melting.
Following the Falcon, other Bentleys are slated to get PHEV systems as well. It'll just take a while. That's because current models like the Continental and Mulsanne were never designed to incorporate PHEV powertrain systems in the first place. So while they may get them in the long run, their integration will likely have to wait until their replacements arrive.

Bentley Continental, Mulsanne get Le Mans limited editions

Bentley is celebrating the 90th anniversary of the 24 Hours of Le Mans with two special edition model. Both the Mulsanne and Continental lines can now be fitted with six new specification packages to mark the event, each named after a famous racer from the automaker's past. Each package one combines select exterior colors with with special interior combinations that pay homage to the gents who took the company's cars to victory in France.
John Duff, Dudley Benjafield, Woolf Barnato, Tim Birkin, Glen Kidston and Guy Smith all get their own namesake packages. You can see the full run down in the press release below. So far, there's no indication as to exactly how much each pack will cost, but we have a hard time imagining a dollar figure scaring off any potential buyers.