1994 Buick Century Custom Sedan 4-door 3.1l on 2040-cars

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2013 Buick Encore

Ignored On Arrival, But Coming On Strong
An image exists out there that perfectly conveys the fate we thought would befall the Buick Encore after its world debut at the 2012 Detroit Auto Show. The shot shows the just-unveiled Encore on stage, basking in the glow of spotlights but surrounded by a large display area that's bereft of both cars and people. Two journalists are sitting on a couch over to the side, both facing the Encore but ignoring it as they inspect their swag, and a solitary custodial engineer pushes a vacuum back and forth across a sea of gray carpet.
Like a kid with his birthday cake at a party no one came to, this little crossover's debut was largely, almost cruelly, ignored. Who can blame us, though? Two shows ago, the Motor City's main stage welcomed the redesigned Aston Martin-esque Ford Fusion, the 3 Series-assassin ATS from Cadillac and the return of Dodge to the small car game with the Dart. A fourth model for the wayward Buick brand, especially one so arguably un-Buick in form and function, did not seem to deserve the attention paid to its peers that year.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2014 Buick Regal gets the party rolling in NY

Although the first day of the 2013 New York Auto Show kicks off bright and early this morning, Buick got a jump on the competition by unveiling the 2014 Buick Regal lineup last night. While the Regal received many upgrades for the 2014 model year, most of our attention was focused on the sedan's drivetrain.
When the new Regal hits dealers this fall, buyers opting for the new Regal Turbo will be welcomed by an additional 39 horsepower and 35 pound-feet of torque from the 2.0-liter turbo engine; the 2014 Regal GS now features the same output of 259 hp and 295 lb-ft, meaning that it has actually lost 11 hp over the 2013 model year. Buick says the reason for the GS' power loss comes from the fact that the newly available all-wheel-drive system forced the car to use a smaller diameter exhaust system, but representatives on hand assured us that the reduction of horsepower won't affect the car's performance and could even help improve fuel economy. And who knows? Maybe downgrading the power of the Regal GS also helps create a little breathing room for a future Grand National or GNX model...
Although the power under the hood is now the same, it is still impossible to confuse the two cars from the outside. Minor updates give both a fresher look, but the Regal GS has an unmistakeable aggression to it. The GS' interior also helps it stand apart from lower Regal trim levels with an eight-inch configurable gauge cluster similar to what is offered in the 2014 LaCrosse. The cabin of the Regal wasn't given an extensive makeover like the LaCrosse received, but the upgraded IntelliLink infotainment system and the cleaner center stack and steering wheel controls are appreciated changes.