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Buick has best sales year ever, delivers over 1M cars globally
Wed, 08 Jan 2014If there are any lingering doubts why General Motors held onto Buick while killing Pontiac, Hummer and Saturn, one only has to look at the sales numbers from 2013 for the real answer. Thanks largely to strong sales in China, Buick set a global sales record last year by selling more than one million vehicles.
The lion's share of Buick sales came from China, which sold more than 809,000 units - about four times more Buicks than were sold in North America as a whole. In the US, the Buick Encore accounted for almost half of all US sales with 97,311 units as Buick spent the summer trying to keep up with demand of the subcompact crossover. Likewise, China-only models like the GL8 minivan and Excelle sedan (same as the US-spec Verano) were strong sellers in that market.
For good measure, Buick more than doubled its sales in Mexico with 2,319 units. Scroll down for the full press release.
First 2013 Buick Encore TV ad features... dinosaurs
Thu, 14 Mar 2013The whole "SUVs as dinosaurs" trope has become something of a threadbare cliché among auto writers, but that doesn't mean the wider world of consumers has caught on to the Jurassic nature of our line of thinking. That's what General Motors appears to be betting on, at least. Just check out Buick's first television spot for its 2013 Encore, the tiny crossover that is pushing the Tri-Shield into territories unknown while looking to outrun the brand's reputation as a refuge for elderly clientele.
Set to air this weekend on ESPN during the NCAA college basketball tournament, the ad plays up the Encore's maneuverability and surprising interior space by setting the baby Buick amongst a herd of lumbering CG dinosaurs created by Tippett Studio, the folks behind Hollywood blockbusters like Jurassic Park, Ted, and the Twilight series of films.
We can't help but snigger a little - while the Encore is indeed surprisingly roomy, nimble, and composed, our first drive found it to be glacially slow, too... not unlike a certain prehistoric race of animals. Check out the commercial below and judge for yourself.
GM mulling Chevy Cruze hatchback for US, Buick 'Panamera' among other new models
Fri, 08 Nov 2013We've spoken at length previously about the fallacy of poor hatchback sales in the US, and with the runaway success of its Chevrolet Cruze sedan, it's somewhat unsurprising to hear that General Motors is rethinking its decision not to sell an overseas five-door variant in North America as it looks to plug a number of holes in its lineup. GM North American President Mark Reuss admitted during a media luncheon this week that not offering the model "... was a pre-bankruptcy planning mistake," says Forbes. With the next-generation model already well-along in development, it's likely that the current Cruze hatch (shown above) won't see US dealers.
Reuss admits not offering the model "was a pre-bankruptcy planning mistake"
In what must have been a far-reaching conversation, Reuss hinted at a number of new products for many GM brands, including "a much more beautiful Panamera" range-topper for Buick (which sounds a bit like the line of reasoning the TriShield brand has been pursuing with its Riviera concepts) and a "Ford Transit Connect-fighter" to supplant the recently announced badge-engineered Chevy City Express from Nissan.