1987 Black Buick Very Good Condition Grand National W/polished Alum Gn Mgs on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2013 Buick Encore

City, Slicker
We admit it. We have no earthly idea how this whole thing is going to shake out.
Typically, after driving a new car or truck, we come away prepared to hazard a guess as to whether said model has a good chance of being a sales success. We've amassed enough time watching the industry, scrutinizing the competitors, and so on, to make a reasonably educated bet. Yet here we are, days removed from driving the new 2013 Buick Encore, and we still have no bloody idea.

Next Buick Regal coming in 2017, could be imported from Germany

The Buick Regal is based on the Opel/Vauxhall Insignia, a pair of sedans from General Motors' European and British outfits. In fact, over 46,000 Regals from model years 2010 and 2011 were screwed together on the same lines as the Insignia twins, before GM's Oshawa, Ontario factory took over production fully. Considering this closeness, rumors that claim the next-generation Regal - due for 2017 - could move back to Europe aren't terribly surprising. Here's why, according to Automotive News.
Oshawa is home to three other vehicles, aside from the Regal - the Chevrolet Camaro, Impala rental queen and the Cadillac XTS. We already know next-gen Camaro production is headed to Lansing, MI, and that the fleet-only Impala will (finally!) die in 2016. As for the XTS, as AN explains it, sales are so slow that GM will either kill it or just shuffle its production volume elsewhere.
Taken along with the fact that Unifor, the Canadian labor union repping workers at the Oshawa factory, claim GM hasn't made any guarantees about future production at the nearly 60-year-old factory, it seems fairly clear that the Regal's current factory is going to be put out to pasture.