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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Buick Adam a reality after all... but only in China

General Motors may have parred down its brand portfolio, but it still has more under its umbrella than most. That's why, while a company like Ford might market the same vehicle under its own name in markets around the world, GM uses different brands in different markets. But no two are aligned quite as closely as Opel in Europe and Buick in the United States and China.
What we know here as the Buick Regal is sold overseas as the Opel Insignia. Our Encore is their Mokka. Verano? Astra sedan. But one thing we don't get here is the Opel Adam. The diminutive city car is GM's take on the Mini Cooper, Fiat 500, Citroën DS3 et al. Launched at the 2012 Paris Motor Show, the Opel Adam is named after the company's founder (like an ironic thumbing of the nose to the Ferrari Enzo). But while it's sold, like most Opels, in the UK as a Vauxhall, the prospect of it porting over to Buick seems slim to none. Right?
Sorta. While the Adam isn't likely to come Stateside, the latest reports (as yet unconfirmed by GM) suggest that The General is planning to sell the Adam in China where the Buick brand is also a strong seller. Local production could ensue, with prices targeting the Fiat 500 and engines - according to CarNewsChina.com - to include inline-fours displacing 1.2 and 1.4 liters with 69 and 100 horsepower, respectively.

Buick version of Equinox/Terrain CUV spied testing... with autonomous gear?

Let's get the most pressing bits of this story out of the way right off the bat: What we see here appears to be a new compact crossover from Buick. According to the spy photographer, this machine may be a little bit smaller on the outside than the current Chevrolet Equinox and GMC Terrain 'utes, which makes sense since recent rumors suggest GM's small crossovers will migrate to a new platform that will mark a convergence between the automaker's Delta (Chevy Cruze, Buick Verano) and Theta (Equinox, Terrain) platforms. This Buick would likely use this new D2UX platform.
We've been expecting Buick to unleash a crossover to slot between the very small Encore and the very large Enclave, and various rumors have indicated that the model may be known as either the Anthem or Envision. It's worth mentioning that Buick had planned, back in 2009, to release a vehicle in the compact CUV market, but abandoned those plans after a particularly poor reception.
And now for something completely different... Take another look at the spy shots above, and pay special attention to the cylindrical device mounted to the vehicle's roof. We can't say for sure what it is, but our spy photographer opines that it looks quite a bit like the 360-degree Lidar camera equipment used by Google for its autonomous cars. Is General Motors working with Google on autonomous car technology? We don't know, but you can definitely consider us intrigued.