2014 Buick Lacrosse Leather on 2040-cars

Auto blog

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Opel to be shuttered in China, but will restart Buick production in Germany

Opel, General Motors' troubled German brand continues its quest to reinvent itself and find solid profitability. In the course of that metamorphosis, the company has a bit of good news/bad news today. The good news is, it will once again begin screwing together Buick models for the American market. The bad news, though, is that it's being shut down in yet another country, China.
Let's start with the good news. The last vehicle Opel's Ruesselsheim factory built for the North American market was the early run of the then-new Regal, which is based heavily on the Opel Insignia. Production ran for just over two years, from 2009 to 2011, before moving production to Oshawa, Ontario.
Now, thanks to a 245-million-euro investment (just over $336 million), Opel will kick off production of a unspecified model for the US in the "second half of the decade," according to Automotive News. According to Opel, the new model will be announced before the end of 2014. You can begin your speculation about this new model down in Comments (we're wagering it'll be the Cascada convertible, sold here under the Buick umbrella).

Buick Envision cabin detailed ahead of reveal later this month

Buick teased the arrival of the China-market Envision last month and gave us a few specs, now it's teasing the midsize crossover's interior and features. Having said it will "set a new benchmark in terms of space, safety, performance and specifications," we're told that equipment like the heated leather steering wheel and Bose-sourced active noise cancellation are market firsts in the segment.
Elsewhere, light will shine on occupants through the panoramic roof during the day and via ice blue ambient lighting at night, and seating surfaces are being shown off with dual-stitched leather. Lane departure warning and parking assist help keep the bodywork in order, stop/start ignition fitted to the 2.0-liter turbo four-cylinder with 256 horsepower and 260 pound-feet will help keep fuel economy up. One more convenience for the model's core buyers: a tailgate that can be partially opened.
The Normal, Tour, Sport and Off-Road driving modes come courtesy of FlexRide, that last one - meant for extra-light-duty dirt work, naturally - appearing on a Buick for the first time.