2004 Buick Rainier Cxl Plus Sport Utility 4-door 5.3l Red on 2040-cars

Auto blog

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Lutz dishes dirt on GM in latest Autoline Detroit

Bob Lutz sits down for Autoline Detroit - Click above to watch video after the jump
Autoline Detroit recently played host to Bob Lutz, and, as is always the case, the former General Motors vice chairman dished out some great commentary. Lutz was promoting his new book Car Guys vs. Bean Counters: The Battle for the Soul of American Business, and talk quickly turned to his role as it related to product development and high-level decision making at GM. While on the topic of brand management, Lutz revealed a few rather interesting tidbits about his former employer:
All Chevrolet vehicles were required to have five-spoke aluminum wheels and a chrome band up front, as part of the Bowtie brand's overall image.

Buick Riviera Concept debuts in China

It's nighttime in China, and Buick has just concluded an evening event the day before the first - and only - press day of the Shanghai Motor Show. The star of this evening's party was the Buick Riviera concept vehicle, a plug-in electric hybrid coupe that the automaker says gives a glimpse at its future design direction, not to mention resurrecting some nomenclature from the brand's history that includes a similarly named concept from 2007.
The shape of the Riviera is said to be inspired by water. While the traditional Buick "waterfall" grille is present, the front end gains a more aggressive note thanks to what appear to be vertical air inlets below each headlight.
As for the concept's drivetrain, Buick says it uses General Motors' new dual-mode wireless plug-in hybrid electric vehicle propulsion system, or W-PHEV for short. The keyword there is 'wireless,' as the Riviera can charge its onboard battery packs with a traditional cable or wirelessly via a "sensory recharge panel" underneath the car.