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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Buick Envision CUV launches in China, is America next?

Buick is launching its new midsize Envision crossover in China at the Chengdu Motor Show, where it will slot between the subcompact Encore and larger Enclave. While it might be hard to muster too much excitement about a Chinese-market crossover, don't completely ignore this one. There's a very good chance it could be on sale in North America to fill the same hole in the brand's lineup over here, possibly as a 2016 model.
We recently spied the Envision completely undisguised as it was arriving at the Chengdu show for its debut. The CUV still looks like a stretched Encore from some front angles, but that isn't necessarily a bad thing. It's got a similar oversized grille, hood vents (presumably faux) and large greenhouse as its little brother. Where the midsize CUV differs is its prominent crease running down the side and the different rear treatment, with wing-shaped trim cutting into the taillights.
The interior looks like a pretty nice place to spend time, too, with a predictable mix of leather, wood and metal, and it should be quiet in there with its active noise cancelation system. Infotainment is provided by an eight-inch touchscreen with a touchpad and voice controls.

GM throttles back Chevy Malibu, Buick LaCrosse production over swollen inventories

As inventory of the Chevrolet Malibu and Buick LaCrosse continues to pile up, General Motors will be idling its Fairfax Assembly Plant for two weeks, according to Automotive News. This move comes about a month after the plant was shut down for three weeks in late December and early January for the same reason. As of January 31, the GM had a 94-day supply of Malibu stock while the LaCrosse was a little worse with a 117-day supply.
Just last week, GM announced that it would be investing $600 million in upgrading this plant, but it's unclear what future plans the company has in store for Fairfax considering slow sales of both the plant's models. We do expect a refreshed and more luxurious LaCrosse shortly and an early design update for the Malibu to be announced at some point this year, although we have had no official word as to when either will happen.