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Cadillac launching crossover-heavy product offensive

Utilizing information provided by Cadillac suppliers, Reuters says that Cadillac is preparing two more crossovers that will bow after its current product initiative is complete. According to the report, a year after the next SRX arrives in 2016, a pair of CUVs will be unveiled that will bracket it in size, and they'll be headed for the US and Chinese markets.
That is years away, though. For now, the company's attentions are on the nearly here CTS and ELR range-extended coupe, the next Escalade SUV (shown above), an ATS coupe, and the range-topper that will sit above the XTS. That, and possibly an even more impressive range-topper that promises to be the mean and majestic super-luxe unicorn Cadillac we've been dreaming about for more than a decade now.
In response to the issue of how German crossovers might be having an impact on Cadillac's future plans, a company source said - rightly, we think - "we don't need to duplicate the Germans." That doesn't mean, however, that it can't wade deeper into a market segment that the Germans are making a ton of money in. In fact, and since everyone is doing it, we'd be surprised if Cadillac didn't, even if it won't happen for another four years.

Cadillac SRX likely to see next-gen built in China

Here's some shocking news to no one: People love crossovers, including those living in China. Since introducing the Cadillac SRX there in 2009, the model's sales have gone through the roof. Now, the brand is considering moving some production of the next-generation model in China to eliminate import tariffs and make it an even bigger player in the market.
According to a recent report in The Wall Street Journal, the crossover is leading Cadillac's Chinese growth, despite its US-equivalent price of over $67,000 after the country's high import tariffs. The CUV's sales are up 23 percent there so far this year, and it's responsible for over 40 percent of the brand's sales. John Stadwick, General Motors' VP of sales, service and marketing in China, told the WSJ that GM could "very possibly" build the next-gen model there.
The SRX is Cadillac's golden goose in China, and it just keeps pushing the brand's sales forward. "It's the vehicle that took us out of being a small niche in the market," said David Caldwell, Cadillac Communications Manager, to Autoblog. Before the CUV, Caddy was selling a little over 20,000 cars a year there, but partially thanks to the crossover's success, the brand sold 50,000 vehicles last year and could reach 60,000 this year. "The SRX is the most popular Cadillac in that market," he said.

Cadillac back on track with 600-hp ATS-V.R racer in FIA GT3 spec [w/video]

There was already a rumor brewing that Cadillac might eschew the CTS as its racecar next season in favor of the ATS Coupe. It turns out that is absolutely the case, and now we know just what this 600-horsepower, future racer looks like. The coupe might not be limited to competing in just the US, though, because it's built to FIA GT3-specifications, meaning that this Caddy is also eligible to race in over 30 series worldwide against the likes of Bentley, McLaren, Audi and other premium brands.
The heart of this massively winged Cadillac is an engine dubbed the LF4.R. It's based around the unit in the production ATS-V and CTS Vsport but with larger turbos, bigger intercoolers, side exhausts and other tricks. Cadillac claims it makes a monstrous 600 hp and 520 pound-feet of torque in unrestricted form.
As the photo above shows, the ATS-V.R also wears an aggressive aero kit with a carbon fiber front splitter, and a wing at the back that could probably double as a picnic table in a pinch. The dry weight of the whole package is quoted at about 2,900 pounds, which is around 700 pounds less than the street version.