2007 Cadillac Dts Luxury Ii Sedan, Low Miles on 2040-cars

Auto blog

GM recalling 524k vehicles over hood latches and toe link nuts

Just hours after confirming to Autoblog its intention to recall 97,540 vehicles in the US (117,651 in North America) for a possible manufacturing defect in the chassis control module of several models, General Motors is issuing two more campaigns that affect another 379,401 units in the US (524,384 in North America).
One campaign covers 290,107 US examples of the 2010-2015 Cadillac SRX and the 2011-2012 Saab 9-4X because the "rear toe link adjuster lock nuts" may be improperly torqued. If not up to spec, the toe adjuster link could separate and allow the wheel to shift while driving, making the handling unstable. GM says that it knows of three crashes and two injuries as a result of this problem. Dealers are inspecting the nuts and installing a new link assembly, if necessary. Autoblog first reported about this potential issue when it showed up on a list of recalls from Transport Canada.
The second recall is for 89,294 examples of the 2013-2015 Chevrolet Spark in the US manufactured from January 17, 2012, through July 29, 2014. According to GM, "corrosion can cause the secondary hood latch striker to stick in the open position." If this happens, and the primary latch also isn't engaged for some reason, the hood could fly open while driving. About 13,000 of these affected Sparks are at dealers and are being held until repaired. The fix requires replacing the hood striker. GM isn't aware of crashes, injuries or fatalities caused by this problem.

Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

Cadillac ATS Crimson Sport Edition is here for a limited run

The Cadillac ATS has been a well-received entry into the small sport sedan segment for General Motors' premium brand, but keeping the model fresh is an understandably high priority. A two-door coupe variant is on the way and should help keep interest up, but the line's volume leader is still expected to be the sedan. In order to keep awareness high and sales going, GM will need to lavish a little attention on its four-door, as well. That's where the Crimson Sport Edition comes in.
Crimson Red Metallic paint is the exterior highlight for this special-edition Cadillac, while the interior is complemented with a number of microsuede touchpoints, including the heated steering wheel and shifter. To this point, the car's rich burgundy finish has only been offered on CTS-V Coupe and Sport Wagon models, and brand spokesperson Donny Nordlicht tells Autoblog that this is the first time that the company has offered a microsuede wheel with heat. Four interior trims are also available, although all have been seen previously.
The Crimson Sport will be limited to production this spring, and the trimmings can be added to either the 2.0T Performance or the V6 Premium specifications. Both rear- and all-wheel drive will be available, as well. Prices start at $46,010 for the turbocharged model and $51,010 for the V6 including destination fees, which represents a premium of $2,990 for the extra equipment.