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Cadillac executive appointments have global flair

Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of Cadillac growth internationally," planning strategy and developing new markets.
He will be replaced by Steve Majoros, an exec poached from Chevrolet's ad agency of record, Campbell Ewald. Majoros, who has the Chevrolet campaigns "Like a Rock" and "American Revolution" on his resume, will oversee Cadillac's US and international marketing.
Another component in the brand's renewed global focus includes conducting an ad agency review. Announced last month, Fallon Worldwide remains Cadillac's agency of record, but others, said to include Campbell Ewald, will be bidding to make the creative that helps Cadillac expand sales percentages by triple digits here and in China. Scroll down below for the official press release.

Cadillac upgrades ATS sedan to match new coupe

The big news when it comes to the Cadillac ATS for 2015 is surely the addition of the new coupe model, but that doesn't mean that Cadillac has forgotten about the sedan as well. In fact GM's luxury brand has rolled out a few choice enhancements for the four-door to bring it more in line with the new coupe.
Among those changes that we spotted a couple of weeks ago is a new front fascia that incorporates the brand's new wreath-less emblem, and a sleeker front bumper. The interior has been upgraded as well with new trim options as well as some new tech including Siri Eyes Free functionality, dictated text messaging and optional inductive smartphone charging.
Though the ATS Coupe does away with the base engine, sedan buyers can still opt for the 2.0-liter four with 202 horsepower and 191 pound-feet of torque. The 3.6-liter V6 carries over unchanged at 321 hp and 275 lb-ft, but the 2.0-liter turbo four gets the upgraded torque rating of 295 lb-ft (the highest in the range) to go with its 272 hp. Some new color choices are also among the upgrades you can read more about in the press release below.

How GM's grueling 24-hour test gets the kinks out of its performance cars

One of the biggest challenges automakers face when designing a high-performance car is making sure that it is both fast and reliable. For General Motors, any car that might be taken to the track by its owner - like the Corvette, Camaro Z/28 (shown above) and the Cadillac CTS-V, for example - undergoes a rigorous and strenuous 24-hour test by engineers at the Milford Proving Grounds, as pointed out by Car and Driver.
We've posted on this topic in the past - on a video showing the Camaro ZL1 being brutalized, for instance - but this article gives a more in-depth look at what actually happens behind the scenes... including what that poor ZL1 went through. Though the test isn't for 24 hours straight, the cars are pushed as hard as possible by some of GM's best drivers with only the brakes and tires replaced frequently.
We don't want to ruin the fun for you, but it is an interesting article that tells just some of what GM does to develop its sports cars. Check out the full article over at Car and Driver for the rest of the story.