1976 Eldorado Convertible Coupe. Power Top, Leather, Highly Optioned. 703 Miles* on 2040-cars

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Cadillac ATS failing to command BMW 3 Series-like pricing as hoped

The BMW 3 Series has long been the benchmark for small and sporty luxury vehicles, but the Cadillac ATS has come on strong in its short time on the market as a true rival in this segment. As impressive as Cadillac's new compact sedan is, however, Automotive News is reporting that the car is still lagging behind the 3 Series when it comes to actual transaction pricing.
According to the article, the average transaction price for the ATS is $39,459 while the 3 Series is at a much larger $44,764, but, just as importantly, Cadillac has about $500 more in incentives on the ATS compared to BMW. Transaction prices are much closer to cars like the Mercedes C-Class and Audi A4. Of course, this is all with the ATS trying to take on its small,sport sedan rivals with a single bodystyle and limited powertrain options compared to the numerous options available from the German automakers in this class.
This uneven battle won't last long, though, as recent spy shots have revealed that Cadillac is hard at work on a high-performance ATS-V and an ATS Coupe. No official word as to when either of these models will be unveiled, but with auto show season set to kick off, we're expecting sooner rather than later. The best news for the ATS is that the Automotive News says sales of the ATS are on target and that 74 percent of ATS buyers are new to Cadillac - two important factors for the brand as it tries to break into this tough segment.

Cadillac moving to NY as separate business unit

Cadillac is under new leadership, and the automaker is committed to turning itself (back) into a global luxury powerhouse. It's got a strong product offensive (of products currently in showrooms, and much more on the way), and now it will have a new location to call home.
Following earlier speculation, GM has confirmed that it is moving Cadillac's base of operations from Detroit to New York. Lest you think it might rent offices in the Chrysler Building (which is, after all, one of the tallest in the city), the new Cadillac global headquarters will be located in the Soho area with a "multipurpose brand and event space in conjunction with modern loft offices." The company is still evaluating which staff will move along with it to Manhattan, and which will remain in Michigan where technical operations will still be based.
The move from Detroit to New York is the first major change being instituted by new Cadillac chief Johan de Nysschen, who previously undertook a similar shift in moving Infiniti away from Nissan headquarters to its own facility in Hong Kong. Ford had attempted a similar move in relocating its luxury portfolio under the Premier Automotive Group (which then included Lincoln, Mercury, Land Rover, Jaguar, Aston Martin and Volvo) from Dearborn to Irvine, CA, but ended up moving Lincoln (the last one still under the Ford umbrella) back to Michigan. Other luxury automakers like Audi (Volkswagen) and Maserati (Fiat) are headquartered away from their parent companies as well, but have a longer history of independent operation.

2014 Cadillac CTS Vsport [w/video]

Bridging The Gap With Power And Poise
As you read these words, West Coast Editor Michael Harley is preparing to drive the brand-new 2014 Cadillac CTS along the gorgeous, sun-drenched roads of Southern California. And while I'll wait for Harley's full report before I put words in his mouth, I'm willing to bet he enjoys the hell out of Cadillac's new CTS. In fact, I'm sure of it.
I say this with confidence because, about a month ago, I spent the better part of a day flogging the new CTS Vsport around the 2.9-mile Milford Road Course - a challenging circuit laid out in the infield of an oval test track at GM's proving grounds in southeast Michigan. The MRC was built about a decade ago after Bob Lutz was lured out of retirement to work closely with GM's product development team, and thus, this circuit is known informally as the "Lutz Ring." The main objective of the MRC was to have an in-house facility for engineers to fine-tune vehicle dynamics, without having to constantly schlep cars over to Germany's infamous Nürburgring. (Of course, they still do.)