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Cadillac ATS failing to command BMW 3 Series-like pricing as hoped

The BMW 3 Series has long been the benchmark for small and sporty luxury vehicles, but the Cadillac ATS has come on strong in its short time on the market as a true rival in this segment. As impressive as Cadillac's new compact sedan is, however, Automotive News is reporting that the car is still lagging behind the 3 Series when it comes to actual transaction pricing.
According to the article, the average transaction price for the ATS is $39,459 while the 3 Series is at a much larger $44,764, but, just as importantly, Cadillac has about $500 more in incentives on the ATS compared to BMW. Transaction prices are much closer to cars like the Mercedes C-Class and Audi A4. Of course, this is all with the ATS trying to take on its small,sport sedan rivals with a single bodystyle and limited powertrain options compared to the numerous options available from the German automakers in this class.
This uneven battle won't last long, though, as recent spy shots have revealed that Cadillac is hard at work on a high-performance ATS-V and an ATS Coupe. No official word as to when either of these models will be unveiled, but with auto show season set to kick off, we're expecting sooner rather than later. The best news for the ATS is that the Automotive News says sales of the ATS are on target and that 74 percent of ATS buyers are new to Cadillac - two important factors for the brand as it tries to break into this tough segment.

Combative de Nysschen defends Cadillac move, naming change

Johan de Nysschen isn't afraid of taking quick, decisive actions, even if they are criticized. Since taking the wheel at Cadillac, he instigated moving the luxury division's base of operations to Manhattan's SoHo neighborhood and introduced a new naming scheme for the future of the brand, like he did at Infiniti. The polarizing boss recently explained his feelings about the future of Cadillac in more depth on his Facebook page, but unfortunately only his friends could read it. Thankfully, Daily Kanban posted much of the strongly worded missive for the whole world to see.
Much of the message examines the decision to move some employees to New York. De Nysschen claims that it's all about giving Cadillac distance from Detroit to reshape itself. It allows for, "No distractions. No side shows. No cross-brand corporate considerations. No homogenized lowest common denominator approach. Just pure, unadulterated, CLASS."

2013 Cadillac ATS 3.6 AWD

All-Wheel, All Right
There is no escaping the luxury all-wheel drive empire Audi has built for itself over the past 15 years. While nearly every high-end marque has at least one offering with power at all four corners, the hardware can't help but play second fiddle to Ingolstadt's Quattro kingdom. Leather-lined all-wheel drive is simply Audi the way minimum wage is an English degree. But General Motors seems hell-bent on raiding as many established fiefdoms as possible with the 2013 Cadillac ATS. Engineers and designers made no secret of the fact that the baby Cadillac was penned specifically to take on the BMW 3 Series, but Audi should be no less concerned about the newest luxury prince from Detroit.
GM has been stuffing all-wheel drive systems under their vehicles for years, but the effort hasn't come without nasty side effects. Unfortunate understeer, extra ride height, smallish wheels and porky curb weight meant opting for all-wheel drive was like signing your driving pleasure's death warrant. Would you like polished brass or brushed nickel hardware for your right foot's coffin, sir?