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GM takes heat for aborted Silverado riff on 'Boston Strong' at World Series

During game five of the World Series, Chevrolet was set to do a spot of marketing for the 2014 Silverado - fans at Busch Stadium in St. Louis would hold up placards that spelled out the words "Silverado Strong," a theme that Chevy has been promoting since the Silverado's launch with the song "Strong," by Will Hoge. The St. Louis promo was ultimately called off, though, over concerns that it'd be insensitive to the visiting Boston Red Sox. (You can see the image of what the stunt would have looked like above, courtesy of one timely Reddit user.)
Now, the Busch Stadium stunt might not have been a big deal, had the St. Louis Cardinals not been playing the Boston Red Sox. Following the tragic events in Boston during the marathon back in April, the phrase "Boston Strong" gained traction among the city's citizens, especially at sporting events. So, you can imagine that Chevy's appropriation of the phrase might not sit well with some fans.
The stunt was ultimately shelved after images of the signs went viral before the game, leading to a bit of a public backlash. Chevy spokesperson Michael Albano said of the promo that it was meant to show the brand's "commitment to baseball and its fans." But after the images went viral, the company "realized there was the possibility that we may offend some of the very fans we were trying to honor," Albano told Automotive News via email.

Kurt Busch to shake and bake (again) in Ricky Bobby car at Talladega

Kurt Busch will channel Ricky Bobby for another NASCAR race, this time driving a Wonder-sponsored Chevrolet SS, in this weekend's Camping World RV Sales 500 at the Talladega Motor Speedway. Unlike past tie-ins, though, there's actually an element of sponsorship here (the "Me" car was done when Busch was running on a team without sponsorship).
It was arranged by Flower Foods, the new owner of the Wonder brand. Wonder was part of the bankrupt Hostess company, which temporarily exited the US market 2012, and set off the Great Twinkie Shortage.
Busch has made something of a habit of channeling characters from famous racing movies, most recently running Tom Cruise's City Chevrolet livery from Days of Thunder in a Nationwide Series race earlier this year. Busch kicked off his movie-inspired antics, though, at Talladega in 2012, when he raced El Diablo's ("It's like... Spanish for like a fighting chicken") "Me" car complete with a cougar on the hood. He even went so far as to channel the lovable idiot that is Ricky Bobby during the race, dropping a few catchphrases about macchiatos and slingshots.

Pure Vision Design TT Camaro has 1,400 reasons to want it

We've talked about Pure Vision Design before, a California-based company that made waves at last year's SEMA show with its Martini-liveried, Indy-car-powered Ford Mustang. That same car later starred in a Petrolicious video we showed you just a few weeks back. The company's latest creation is a menacing car it calls the Pure Vision Design TT Camaro. Based on a 1972 model, this car shares the Martini Mustang's clean styling and obsession with details.
Unlike the Mustang, which draws its power from a mid-60s Lotus-Ford Indycar engine, the "TT" in this Camaro's name implies something far more potent. The Nelson Racing Engines 427-cubic-inch V8 has been fitted with a pair of turbochargers, with a claimed output of 1,400 horsepower. That's almost 1,000 more than the Martini Mustang.
A six-speed Magnum transmission dispatches that power to the ground, while Pirelli PZero tires are tasked with (somehow) trying to grip the road. Baer brakes hide behind those HRE rims, while JRI coilovers and HyperTech springs bless the Camaro with some degree of competency in the bends.