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Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

Use this PowerPoint when convincing your spouse to let you buy a Corvette

When you are not the one in charge of the purse strings, creativity is a must when trying to get the string-holder to bankroll that next shiny object you just can't live without.
When I was a kid, I decided that life wasn't worth living if it weren't in pursuit of owning a GMC Typhoon. My 12-year-old self crafted a fiscal strategy that, when combined with my offer of a 49-percent share of ownership in the car in return for my parents' contribution of 80-percent of the purchase price, would see me behind the wheel of a Typhoon by the time I hit college. They walked away from the negotiating table and, the economic climate of the 8th grade being what it was at the time, another partner wasn't found before the Typhoon was discontinued.
Roy El-Rayes, however, has succeeded where 12-year-old me failed, and he did it by using the sort of professionalism that only a PowerPoint presentation can provide, along with some humor and bold-faced flattery.

2014 Chevrolet Corvette Stingray priced from $51,995*

After months of speculation, Chevrolet has finally revealed the official starting price of the 2014 Corvette Stingray. The base MSRP for the 450-horsepower Stingray Coupe will be $51,995, while the Stingray Convertible will go for $56,995 (*both prices include a $995 destination fee). This means that the price increase from 2013 to 2014 is just $1,400 for the coupe and $2,395 for the convertible - pretty modest increases considering the upgrade in specifications. Of course, neither price accounts for the sort of dealer markup that might grace early C7 window stickers, especially since less than a third of all Chevrolet dealers will be allocated Corvette models to sell at the car's launch.
Now, these prices are for the base car, so if you're wondering how much a fully loaded Stingray will run, Chevy has given us a good indication of that as well. The coupe we saw on display at the Detroit Auto Show (shown above), for example, would run $73,360 including options such as the $2,800 Z51 Performance Package, $2,495 competition sport seats and the $1,795 Magnetic Ride Control option - just to name a few. Stepping up to the 3LT trim level that brings a full leather interior will run an extra $8,005 over the base price.
While $20,000 in options may seem like a lot, this "as-tested" price still has the C7 competitively priced against rival coupes like the Porsche 911 and Nissan GT-R. Speaking of price comparisons, Chevrolet also points out that the C7 Stingray Z51 costs $2,200 less than the C6 Grand Sport while delivering better acceleration (0-60 mph in less than four seconds) and improved track performance (including more than 1 g in cornering).