1998 Chevrolet C2500 Cheyenne Standard Cab Pickup 2-door 5.7l on 2040-cars

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Chevy shows much-improved 2014 Corvette interior in new video

If you want a closer look at what went into designing and building the interior for the 2014 Chevrolet Corvette, we've got just the thing. General Motors has released a new video detailing the cabin's evolution from conception to execution, complete with commentary from Ryan Vaughn, performance car interior design manager with Chevrolet. The quick clip details how manufacturing, engineering and design within General Motors worked together from the first sketches to ensure no compromises had to be made later down the line. How novel.
With plenty of hides traced with contrast stitching and available real carbon fiber trim, the cabin looks to be a few hundred miles ahead of the C6. Given how readily critics derided the previous generation for its cabin, the C7 should make writers work a little harder to find something to complain about. Check out the video below for yourself.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Man surprises girlfriend with C7 Corvette

How would you react if someone just showed up at your place of work with a new, 2014 Chevrolet Corvette Stingray, complete with all the trimmings? While a lot of us would likely be flipping out over the still rare sports car, it's a fair bet many more of us would be responding like Pattie here, whose boyfriend stopped by her work to show her her new C7.
Speechless and shocked as she seems, she does end up taking it out for a drive, despite claiming she wasn't really outfitted to handle the car's seven-speed manual transmission at the time. From the sound of the video, we got the impression that she knew the car was coming, just not that it was anywhere near ready for delivery. It also, as Pattie says, seems like her boyfriend is more excited about the car than she (which, can we blame him?). Take a look down below for the full video of this C7 Stingray delivery.