1967 Chevrolet Camaro Ss396 on 2040-cars

Auto blog

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2014 Chevrolet Corvette C7 Convertible offers a few more views before reveal

Over the weekend, Chevrolet released its first images of the new 2014 Corvette Stingray Convertible. Now, ahead of the droptop's official introduction tomorrow at the Geneva Motor Show, the automaker has given us a few more shots of the softop C7 showing off the car's rump albeit from a high, strategically positioned angle.
From this angle, it's hard to get a sense for how long and flat the decklid really is, but we can easily see that, like the rest of the C7's design, the new convertible's decklid and tonneau cover are far more detailed than the current car. We also get a better look at the rear haunches sans brake vents, which have apparently been moved to underneath the car in order to accommodate the top's hard cover.
As for the overall styling of the C7 convertible, with the top erected, we get some idea of what a coupe design (as opposed to the Stingray's fastback shape) would look like on this car. The C5 Corvette most recently had a coupe model that did away with the large glass hatchback, and we recently reported on a low-cost "coupe" model potentially being added to the C7's repertoire.

Feds open investigation into Chevy Express, Ford Freestar rust issues

'Tis the season... for road salt. And with that, comes rust. And what does rust bring? Well, for Ford and General Motors, a National Highway Traffic Safety Administration investigation. According to The Detroit News, NHTSA is looking into potential recalls issues with Chevrolet Express vans and Ford Freestar minivans.
The feds have received five complaints that rust has caused leaking fuel filler pipes on 2003 Express vans. Separately, seven complaints have been filed over excessive rust in the rear wheel wells of 2004 Ford Freestar and Mercury Monterey minivans. The Freestar and Monterey went out of production in 2007. Neither issue has resulted in any crashes or injuries, according to the report.