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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

The story of the 2014 Chevrolet SS: "Luxury, power, refinement, handling"

Not including the women and men who built it, the 2014 Chevrolet SS has only been seen in person by a piddling number of people - fewer humans than would fill the gymnasium at a high school volleyball game. Not including the men and women who built it, no one has driven it. Even so, it is already saddled with two controversies: the way it looks and the way it shifts.
First to that shifting. Did we love the last Americanized Holden, the awesomely sportsome Pontiac G8 GXP, and its six-speed manual? Of course. Do we wish the SS came with a six-speed manual? Of course. But we'd like a toboggan to come with a manual transmission. We'd put a manual transmission on a weasel if we could because we're just wired that way; if it moves, it should come with a stick and a clutch. Or at least the option.
Let's climb down off the ledge, though. We haven't driven the SS and we have no idea how good (or not) the automatic is. And the Hobson's Choice in transmissions when it comes to sport sedans like the BMW M5, Mercedes-Benz E63 AMG and Jaguar XFR-S and, oh yeah, cars-that-really-should-have-manuals like the Audi R8 and Nissan GT-R and Porsche 918 and every single Lamborghini and Ferrari, for instance, hasn't stopped us from enjoying what is clearly the gruesome, dual-clutched demise of Western automotive civilization. Because in spite of our ululations at the dying of the six-speed light, we understand.

GM recalling 250,000 SUVs over door electronics

After a door-fire investigation that dates back to February, the National Highway Traffic Safety Administration has officially announced a recall today that affects around 250,000 General Motors SUVs for a faulty driver's door module. The recall applies to the Buick Rainier, Chevrolet Trailblazer, GMC Envoy, Isuzu Ascender and Saab 9-7X from the 2006 and 2007 model years, as well as the 2006 Chevrolet Trailblazer EXT and GMC Envoy XL for vehicles sold and/or registered in the Snow Belt.
Road salt use in these midwestern and northern states can lead to corrosion of the driver's door module on these GMT360 and GMT370 vehicles, which allows water to come in contact with the circuit board. If shorted out, the vehicle's power door locks and power windows will not work, and could possibly lead to overheating and, in some circumstances, a fire. No official word on how many total vehicles caught on fire, but back in June, 28 fires had been reported to the government agency. A fix for the problem is still being worked out, but all affected vehicle owners will be notified by GM.
Scroll down for the official NHTSA statement.