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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Fewer than 1 in 3 Chevy dealers earn right to initially sell C7 Corvette

Looking to make the launch of the 2014 Corvette Stingray as efficient as possible, Chevrolet will be limiting the numbers of its dealers that can sell the all-new coupe and convertible. According to Automotive News, sales of the C7 Corvette will initially be limited to less than a third of Chevy's total dealership network when the 'Vette goes on sale this summer.
Only 900 dealers out of more than 3,000 locations nationwide will be allowed to sell the new Corvette at first, and the reason for this is so that there are no shortages at dealers that can actually get the cars sold. The article says that the 900 dealerships chosen represented 80 percent of total Corvette sales in 2012.
Some of the requirements dealers had to make to get initial allocation of Stingray sales include having sold at least four Corvettes in 2012 and having a Corvette Stingray specialist who will be required to have gone through a training session costing more than $2,000 per attendee. Once demand for the 2014 Corvette Stingray begins to subside - approximately six to nine months after it goes on sale - then allocation could open up to more dealers, but the report indicates this could happen following the 2014 model year.

GM already raising prices on 2014 Silverado and Sierra pickups

General Motors must be pretty pleased with sales of its two newest pickups, the GMC Sierra and Chevrolet Silverado, as it's announced price hikes for both models, as part of a planned price tweak.
Prices will be bumped by as much as $1,500, although weirdly, they'll be offset by as much as $1,500 in cash-back offers through the end of October. Fox Business reports that GM spokesman Jim Cain said of the price hike, "With the sell down of the '13 models nearly complete, this price adjustment was planned and is a normal part of business."
The move, as Fox is quick to point out, is an interesting one, as sales of the twin pickups struggled last month relative to the Ford F-Series, while both of GM's crosstown competitors have been aggressively undercutting Silverado and Sierra prices. The F-150 starts at $24,070 and the Ram 1500 comes in at $23,600, not counting any cash on the hood. A base Silverado, meanwhile, retails at $25,575.