Lifted 2012 Chevy Silverado 1500 4x4 Crew Cab Z71...lifted Chevy 1500 Crew Cab on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

2015 Chevrolet Corvette Z06 Convertible is the track car for sun worshippers

Supercharged, 6.2-liter V8? Check. Seven-speed manual? Check. Obsession with weight? Check.
What did you expect when Chevrolet said it was bringing a new Corvette variant to the 2014 New York Auto Show? Maybe a sticker and trim package, like the C6 Corvette Grand Sport or a tie-in deal like the Black Widow car from Chicago? On the opposite end, maybe there was an even more hardcore Z06 waiting in the wings. Who knew?

Camaro spy shots show subtly different grille, front fascia

It looks like there some changes in store for the Chevrolet Camaro - the only thing is that we just don't know what Chevy has up its sleeve. Looking at these spy shots, we'd initially be inclined to think that there is just a minor facelift or a new special edition, but upon closer inspection, there are a few oddities about this car that definitely have us intrigued.
The most obvious difference on this prototype is the slightly restyled front fascia with a smaller lower air inlet and the two-bar grille. Then we get to some of the car's mysterious details. For starters, this fascia has the SS vent above the grille, but it looks to be blocked off. Granted this could just be a one-off piece used for testing. What really piqued our interest was at the rear of the car where it has quad exhaust outlets that are used on the ZL1. Could this be the LS7-powered Camaro that we reported on back in December?
At this point, your guess is as good as ours as to what we're looking at here, so let us know in the comments what you think this could be.