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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Chevy exec confirms SS production model reveal at Daytona on Feb 16

The 2014 Chevrolet SS will make its racing debut for the 2013 Daytona 500, but the production version of the car will get its official unveiling on February 16 in Daytona, a week before The Great American Race. According to a report by Automotive News, the reveal has been confirmed by Jim Campbell, Chevy's US vice president of performance and motorsports. With the departure of the Dodge Charger, the new Chevrolet racecar will be the only competitor to feature a V8, rear-wheel-drive layout in both street and NASCAR form.
NASCAR fans will be able to see the new fullsize performance-oriented sedan on display in the festivities leading up to the Daytona 500, but the car won't go on sale until later in the year. The Australian-built Chevy SS will be a low-volume performance model, and it will be priced above the 2014 Impala, which starts at $27,535.

Chevy to show redesigned Captiva in Geneva, will it come to US rental lots?

Unless you're renting a car or driving through Orlando, Florida (the rental car capital of the US), you'll probably never see a Chevrolet Captiva - the rebadged, fleet-only version of the old Saturn Vue - on our roads, but this crossover is popular in many other parts of the world. As such, Chevrolet announced that the Captiva will be getting an update for 2013, which will be unveiled next week at the Geneva Motor Show.
Coming off a pretty extensive refresh in 2011, the 2013 model year will bring even more changes to the Captiva like LED taillights, new 18-inch wheels and revised fascias with a new grille and fog lights up front and inset chrome exhaust outlets at the rear. New interior features include heated rear seats, dual-zone climate control as well as available options on some of the upper trim levels such as leather seating and keyless entry and start. We have yet to hear back from Chevrolet as to whether or not the updated Captiva will be making its way to a rental lot near you, as the model is only available in the US to fleet buyers.
Alongside the updated Captiva, Chevy is also showing off its new Trax in Europe, where the subcompact crossover will go on sale this spring. GM's press release for these two Geneva-bound models is posted below.