2012 Chevrolet Silverado 2500 on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Artist imagines eerie world where cars have no wheels

The wheel ranks right up there with the telescope and four-slice toaster in the pantheon of inventions that have moved humankind forward. But what if a circle in three dimensions had never occurred to anyone, and we all had just moved on without it? Perhaps we'd be driving around in Lucas Motors Landspeeders with anti-gravity engines. Or maybe we'd have the same cars we do today, just without wheels.
That's the thought experiment that seems to have led French photographer Renaud Marion to create his six-image series called Air Drive. The shots depict cars throughout many eras of motoring that look normal except for one thing: they have no wheels. The models used include a Jaguar XK120, Cadillac DeVille (shown above), Chevrolet El Camino and Camaro, and Mercedes-Benz SL and 300 roadsters.
Perhaps one day when our future becomes our past, you'll be able to walk the street and see with your own eyes the rust and patina of age on our nation's fleet of floating cars. Until then, Monsieur Marion's photographs will have to do.

Chevrolet Captiva looks mildly refreshed and ready for family duty

We showed you Chevrolet's major debut yesterday, the 2014 Corvette Stingray Convertible, but General Motors is making a big push for Bowtie consideration in Europe, so it's also introducing the updated Captiva crossover here at the Geneva Motor Show.
While still based on the same platform as North America's fleet-only Captiva Sport (which is effectively a rebadged Saturn Vue), the Captiva is available in both five- and seven-seat iterations, and it looks far more modern. That's particularly the case with this updated model, which features revamped front- and rear ends that include restyled bumpers, grilles and LED taillamps, among other changes.
As before, the midsize Theta-platform CUV will be available in both front- and all-wheel drive, and is expected to carry a range of four- and six-cylinder gasoline and diesel engines. Important US programming note: Chevrolet sources tell us that America's Captiva Sport will not receive these updates.