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2015 Chrysler 200 sheds its frumpy past, V6 comes with AWD standard

Mon, 13 Jan 2014



The 2015 200 is the automotive equivalent of an ugly duckling turning into a swan.
In 2004, Chrysler's fullsize offerings were the lamentable Concorde and 300M - a pair of bloated, plasticky barges that hadn't received significant attention since before the dawn of the new millennium. Then, seemingly out of nowhere, Chrysler unveiled its new 300, which rode on the bones of a Mercedes-Benz E-Class and had the look of a Rolls-Royce with a thug-life upbringing. It was cool.

Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Tue, 04 Nov 2014

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.

2015 Dodge Charger SRT Hellcat revealed [UPDATE]

Wed, 13 Aug 2014

Almost immediately after we drove the 2015 Dodge Challenger SRT Hellcat, we began wondering: what's next? Pumping 707 horsepower into the Challenger seemed so crazy - and so intoxicating - we just assumed that Dodge would try that trick again.
Rumors swirled about a Charger Hellcat. Frankly it makes even more sense than the Challenger version. The Charger is a bigger car, and Dodge has never been shy about dropping monster engines under its hood. Hell (cat), we've seen Charger mules running around town that appeared to be the super sedan.
And finally, it's here. The 2015 Dodge Charger SRT Hellcat was revealed today at a preview event near Detroit, and it will be a centerpiece of the Chrysler display this weekend at the Woodward Dream Cruise.