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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

Chrysler unveils Dodge Charger SRT8 392, 300 SRT Concept to the faithful

Our man Steven J. Ewing recently spent some time in a 2013 Dodge Charger SRT8 Super Bee, and while he found a lot to love - particularly underhood - he didn't care for the sedan's retro-steeped visuals, preferring the standard SRT's look instead. Perhaps he'll dig this throwback look instead. Over the weekend, Chrysler unveiled this handsome 2013 Dodge Charger SRT8 392 Appearance Package at the eighth annual Spring Festival of LXs, a gathering of Charger, Challenger and Chrysler 300 enthusiasts held in Irvine, California.
Unveiled by SRT CEO Ralph Gilles in front of an estimated 2,500 Spring Fest goers, the 392 features 20-inch Black Vapor Chrome alloys set off by a black-painted roof panel, hood bulge, spoiler and mirror caps. Additional exterior changes include model-specific striping and badging along with the requisite serialized dash plaque inside. The 392 will be available in five colors - Billet Silver Metallic, Bright White, Hemi Orange, Plum Crazy and the TorRed pain seen here.
Performance-wise, the 392 remains unchanged from standard SRT8s, but that's hardly a slight - the 6.4 liter Hemi V8 continues to churn out 470 horsepower and 470 pound-feet of torque to the rear wheels. Like other 2013 SRT8s, the 392 benefits from the institution of a new launch control system and a retuned three-mode adaptive suspension.

Chrysler Town & Country plug-in hybrid minivan coming in 2015

Among the multitude of models that Fiat Chrysler Automobiles announced as part of its five-year production plan in May was a plug-in hybrid version of the Town & Country minivan for sometime in 2016. However, according to the latest pronouncement from company CEO Sergio Marchionne, that timetable may have been moved forward quite a bit.
Marchionne told Automotive News at the Paris Motor Show that the PHEV minivan would now be launching in late 2015. That strategy does seem a bit confusing, though, because the next-gen platform for the T&C isn't supposed to hit the road until sometime in 2016, according to the plan. So it's not clear whether the boss means the PHEV rides on the current chassis or if the new model is going on sale early.
The technology underpinning the new plug-in hybrid has been shrouded in mystery. However, during the five-year plan meeting, FCA claimed the model could earn fuel economy figures around 75 mpge. Chrysler previously tested a 25-unit fleet of them as part of a demonstration test in Auburn Hills, MI, in 2012, but that didn't go so well.