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2015 Dodge Challenger SRT Hellcat has 707 glorious horsepower [w/video]

Hold onto your butts. "600-plus horsepower" is what we were told to expect from the 2015 Dodge Challenger SRT with its 6.2-liter supercharged Hellcat V8 engine. But as we've just learned, those were incredibly conservative numbers. Dodge has officially announced that the range-topping Challenger will hit the asphalt with 707 - seven hundred and seven - horsepower, making it the "most powerful muscle car ever."
Of course, 707 hp is only part of the story, as the Hellcat has also been confirmed to produce 650 pound-feet of torque. All that power will run exclusively to the rear wheels through an eight-speed automatic transmission that differs from other Challengers. The new gearbox, 8HP90 (rather than the 8HP70) is "upgraded to handle the extra power and torque," says Dan Reid, SRT's manager of product design and motorsports.
We certainly hope you're prepared to spend a ton of money replacing tires.

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Lackluster Dodge Dart sales trigger layoffs

Hidden amidst the overall very positive sales figures that Chrysler released earlier this week were a few disappointments, the biggest of which may be the Dodge Dart. While Dodge sales in general were down 11 percent from a year ago, the Dart's poor figures stood out from the rest - with 4,888 units sold, the Dart was down 37 percent in February.
It comes as little surprise, then, that the automaker has announced layoffs at its assembly plant in Belvidere, IL. According to The Daily Herald, Dodge will temporarily lay off 325 workers "to balance vehicle supply with current sales demand." Put more simply, there are more Darts than buyers at the moment...
We don't think the Dodge Dart is a bad car, but it's playing in a market that offers a few standout sellers, like the Chevy Cruze, Ford Focus, Honda Civic and Toyota Corolla. According to AutoPacific analyst Dave Sullivan, as quoted by The Daily Herald, "great incentives on the Dodge Avenger" are also partly to blame for the Dart's poor showing.