1968 Dodge Charger General Lee on 2040-cars

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Dodge offers 100 years of solid advice in new ad

This is a cool ad. Dodge, which is celebrating its centennial this year, recruited some of its peers to see what you should and shouldn't do in life. Of course, some are obvious - don't complain, learn from your mistakes and live for now.
Then again, some are less obvious. Some, actually, are downright awesome. Towards the end, each piece of advice is interspersed with clips of Dodge's redesigned Challenger smoking its tires. Really, this ad feels like it'd be worthy of a Super Bowl spot. This commercial's personal nature is really in keeping with some of the big game's most interesting ads, like the Imported From Detroit commercial, the Farmer ad and Maserati's surprise clip from this year's game.
Take a look below and let us know what you think.

2013 Dodge Dart gets brace of new special edition models

After almost a year on the market it, it is becoming more clear to Dodge how customers like to option out their Darts, so the automaker has combined popular features into three special edition packages and sweetened the prices. Start with a standard 2013 Dart and add either the SXT or Limited "Special Editions" or Rallye Appearance Group, and you'll save yourself a lot of box checking.
The $595 Dart SXT Special Edition takes the trim just above the base model and adds a new grille, dark-tinted headlights and projector fog lights, LED racetrack taillights, cruise control and audio controls on the leather-wrapped steering wheel. The Limited Special Edition starts with the top-end model and adds a power sunroof, heated front seats and steering wheel, dual-zone climate control and Nappa leather seats among other features, for $1,810.
The Rallye Appearance Group (pictured) is a package for the SXT, and it blacks out the front fascia, throws on 17-inch wheels and some badging for $395. The new special editions are reaching dealers now and could help the Dart's sales to further improve after a slow start. You can find out more about them in the press release below.

2014 Dodge Durango

Say what you want about the Dodge Durango, but ever since it came on the scene in 1998, it has occupied its own niche in the SUV market - not too small, not too big, tough, able, not always the best on the road and not always the best off-road. If it were a football player, it would be a tight-end that can block and catch. If it were a hamburger - a double burger with cheese and bacon, but not the Whopper.
As part of a mid-cycle upgrade for what was already a very capable SUV that Chrysler introduced in 2011, and built on the same platform as the Mercedes GL-Class and Jeep Grand Cherokee, the 2014 Durango has gotten some refinements worth noting that have cleaned up its tailoring and toned up its body and powerplant. The result is an SUV that shows itself to be a very good value in a category full of sticker prices that can run away faster than a kid who's been told he has to take ballroom dancing lessons.
Chrysler executives showing us the new Durango made a special point to reiterate that the Dodge brand is not going away, as has been rumored after the company took the Ram and Viper - the cream of the brand - out from under the Dodge umbrella. Turns out Dodge has been the brand attracting the most young people (who knew?) and has a younger average age buyer than Honda. The Dodge brand historically has also attracted buyers who aren't exactly Phi-Beta Cappa, which some companies worry about. Chrysler not so much. Dodge buyers tend to be more the working, high-school-educated, community-college-educated backbone of the work force in America. If they keep coming to Dodge, the Durango is a pretty good piece of hardware to save up for.