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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

2014 Dodge Journey Crossroad

Watchers of the auto industry will notice a theme among the formerly bankrupted American automakers, General Motors and Chrysler. There are the post-bankruptcy vehicles, and the pre-bankruptcy vehicles. The former, in the case of Chrysler, include the Jeep Grand Cherokee, as well as the 200 and 300. For GM, there's the Cadillac ATS, Chevrolet Impala and Buick Encore, among others. These vehicles have the freshest styling, with sharp exteriors and well-crafted interiors, as well as advanced powertrains and well-sorted chassis.
As for the pre-bankruptcy vehicles, they tend to be easy to spot. Most suffer from inferior driving dynamics, cheaper interiors, poorer fuel economy and often homely looks (we know, there were some decent cars before the bankruptcy, but they were pretty heavily outweighed by the bad ones). Think late, last-generation Chevrolet Impala or Chrysler 200. Increasingly, though, we're seeing vehicles that split the balance between pre- and post-bankruptcy. Vehicles like the Dodge Journey.
The Journey debuted in 2007 as a 2008 model year vehicle, meaning it should fall into the latter category. But heavily breathed upon in 2011, it now enjoys a new, 3.6-liter Pentastar V6, a big, critically acclaimed touchscreen display and in the case of today's tester, a new-for-2014 Crossroad spec.

NHTSA investigating Ram 1500 models for rear differential failure

The National Highway Traffic Safety Administration is investigating Fiat Chrysler Automobiles and its Ram brand following a number of reports regarding the 2005 Dodge Ram 1500 pickup. According to 15 consumer complaints, the trucks' rear differential locked up while in other cases, the driveshaft separated at its connection to the diff.
Nearly half of the reports claim the truck was traveling at or above 50 miles per hour, while two consumers reported that the diff lockup/driveshaft separation sent their pickups into a spin. Most troubling, though, is that consumers reported little to no sound indicating there was a problem with their truck.
We reached out to Ram for additional information, such as how many vehicles may be affected or what equipment might be fitted that could cause the issue. Unfortunately, the company wasn't willing to elaborate on specifics.