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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Mopar maneuvers into SEMA with a multitude of modified models

As the aftermarket and performance arm of Fiat Chrysler Automobiles, Mopar has a duty to extract everything from the company's models that it can, and there's no better place to show all of its work off than the annual SEMA Show.
Dodge really gets in on the act this year with several customs to show off different parts of the brand's performance heritage. Perhaps the most interesting among them is the track-prepped Viper ACR Concept (pictured above). It wears a custom body kit to produce even more downforce, thanks in no small part to a monstrous wing at the back. To shed weight, most of the interior is stripped out, as well. Next up, the Challenger T/A Concept takes inspiration from '70s Trans-Am racing in a livery of Sublime Green and matte black paint. The center scoop in the hood keeps the 6.4-liter V8 fed with cool air, and the special's 20-by-9.5-inch matte black wheels keep it planted in the corners.
Also getting the once-over from Mopar is the Charger R/T. It wears the division's body kit, and under the hood, a cold-air intake keeps the 5.7-liter V8 breathing. The suspension is retooled to hold the road better with a coil-over kit, upgraded sway bars and strut tower braces for the front and rear. The company is also showing off a snazzy blue Charger with a mean look. The final Dodge getting work from Mopar is the Dart R/T Concept with bright, O-So-Orange paint and a matte black hood with a scoop hooked directly to the air intake. The performance-oriented design is finished off with a coil-over suspension and big brake kit, as well.

Dodge Challenger Scat Pack adds power and noise, with a warranty

If you want to go fast, there's certainly nothing wrong with the Dodge Challenger SRT8. With 470 horsepower and 470 pound-feet of torque for 2014, there's certainly not much to complain about. But what if you want something more aftermarket in flavor? There's no shortage of options, but while turning to the tuner world will make your car plenty fast, that extra power won't just shred rear tires, it'll torch your warranty, as well. That's where Dodge's Scat Pack comes in.
With three stages of mods for both the 5.7 and 6.4-liter Hemi V8s Challenger (as well as the 5.7-liter Charger and, soon, the four-pot Dart), the Scat Pack cars give drivers all the power, aggression and noise of a heavily modded aftermarket car while maintaining the piece of mind provided by the Dodge warranty.
Power gets bumped up to 485 horsepower and 475 pound-feet of torque with the 6.4-liter Scat Pack, while the 5.7-liter can provide up to 58 hp and 47 lb-ft of torque to add to the stock engine's 375 horsepower and 410 pound-feet. It's the latter engine that can really get some work done, with upgrades ranging from the mundane - intake and exhaust - to the racy, like the ported heads and high-flow headers.