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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Dodge Challenger SRT Hellcat gets 22 mpg

With its crazy 707 horsepower on tap and roughly $60,000 starting price, the 2015 Dodge Challenger SRT Hellcat has been one of the most talked about cars of the summer, maybe even the year. However, there's always been one lingering question about the behemoth that Dodge has waited to answer until now - its fuel economy. The EPA ratings for the muscle car are finally out, and the numbers are actually pretty impressive for a vehicle with this much power.
A 2015 Challenger Hellcat with the eight-speed automatic is rated at 22 miles per gallon highway, 13 mpg city and 16 mpg combined. Opting for the six-speed manual drops those figures to 21 mpg highway, 13 mpg city and 16 mpg combined.
"As the fastest muscle car ever, the Challenger Hellcat can run 10-second ETs [elapsed times] at the track, and then get 22 miles per gallon on the drive home. With a starting price of $59,995, there's nothing else that even comes close," said Dodge and SRT President Tim Kuniskis in the company's release.

Motorweek goes retro with '80s hot hatch shootout

Motorweek's decades of history on television make it the perfect medium to look back into the automotive past and see how things are different now. It recently added old road test videos to its YouTube channel of the Acura NSX and Toyota Supra, as well as the Ferrari F40. For one of its newest flashback clips, Motorweek has exhumed an affordable five-car challenge of 1986's premiere hot hatches.
By today's standards, this is an eclectic field that features fondly remembered classics like the Volkswagen GTI 16-valve and Acura Integra. However, it also throws in some nearly forgotten contenders like the Dodge Colt Turbo and Ford Escort GT. The angular Toyota Corolla FX16 GT-S rounds out the group.
It's fascinating to watch Motorweek run the quintet through the slalom, down the drag strip and on various roads. What's most striking in this clip is the difference in the definition of a performance car between then and now. With its 16-valve, 1.8-liter four-cylinder, the GTI is the burliest of the contenders with 123 horsepower, but it still takes 8.8 seconds to reach 60 miles per hour. By today's standards, that would make it a plain-jane economy car, and not even a particularly quick one.