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Mopar '14 teased, returns to Challenger

Every year, Mopar selects one special vehicle from the Chrysler portfolio and creates its own, one-off, special edition. Previously, there was the Mopar '13 Dart, '12 300, '11 Charger and the '10 Challenger, and for 2014, this teaser image shows that the company will be giving the unique treatment to Dodge's muscle coupe yet again.
Mopar has not revealed any details about its '14 Challenger, though the brand's president and CEO, Pietro Gorlier, says that "This limited-edition ride is for muscle-car fans who love high octane and customizable performance." All we know is, it's white, has some blue stripes, and a black (or carbon fiber) rear spoiler.
We'll know more when the Mopar '14 Challenger is revealed at the SEMA show in early November. In the meantime, click the image above to check out the teaser in high resolution, and have a look below for Chrysler's official press blast.

Are you the Dodge Dart SRT4?

Dodge has just confirmed that it will be bringing its newest Dart variant, the Dart GT, to Detroit next week, but we're still in the dark about when we'll see a truly hotted-up SRT4 version. But now, by way of the rumormill anyway, we've got at least one proposed, potentially Dodge-based rendering to light our way.
Seen here is what would appear to be a design sketch of the SRT4 Dart. Obviously the image that has surfaced is of rather low-resolution, but there's at least some evidence to support that it may be legitimate. In the original picture, one can just make out the name Tim Doyle in the lower right corner. As it turns out, Tim Doyle's name is also watermarked on the final design image for the 2011 Dodge Durango Citadel Black & Tan, a model that was shown at SEMA in 2010.
Of course, even if this really is the work of Doyle, there's nothing to say that this image isn't one of a great many potential looks for the future SRT4. In fact, the departure of the cross-hair grille from the Dodge's nose seems like it could be a hard sell, though we do, naturally, dig the sleek hood scoop and the bulked up wheel/tire combination.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.