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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Dodge Challenger Scat Pack adds power and noise, with a warranty

If you want to go fast, there's certainly nothing wrong with the Dodge Challenger SRT8. With 470 horsepower and 470 pound-feet of torque for 2014, there's certainly not much to complain about. But what if you want something more aftermarket in flavor? There's no shortage of options, but while turning to the tuner world will make your car plenty fast, that extra power won't just shred rear tires, it'll torch your warranty, as well. That's where Dodge's Scat Pack comes in.
With three stages of mods for both the 5.7 and 6.4-liter Hemi V8s Challenger (as well as the 5.7-liter Charger and, soon, the four-pot Dart), the Scat Pack cars give drivers all the power, aggression and noise of a heavily modded aftermarket car while maintaining the piece of mind provided by the Dodge warranty.
Power gets bumped up to 485 horsepower and 475 pound-feet of torque with the 6.4-liter Scat Pack, while the 5.7-liter can provide up to 58 hp and 47 lb-ft of torque to add to the stock engine's 375 horsepower and 410 pound-feet. It's the latter engine that can really get some work done, with upgrades ranging from the mundane - intake and exhaust - to the racy, like the ported heads and high-flow headers.

Dodge Scat Pack for 5.7L Hemi V8 detailed, priced

Dodge revived the Scat Pack name back in November at the 2013 SEMA show. At the time, though, we were short of details on forthcoming upgrade packages, which were destined to add some oomph to the Challenger, Charger and Dart. We're still waiting to hear about the upgrades to the Dart's 2.4-liter four-pot, but Dodge has gone ahead and released the details on the upgrades to the 5.7-liter Hemi V8 in the Challenger and Charger R/T.
As we detailed in our original post, three different Scat Packs will be available that will allow customers to upgrade their cars without voiding the warranties. Starting with the $2,195 Stage 1 kit, owners will net an extra 18 horsepower and 18 pound-feet of torque thanks to a Mopar-branded cold-air intake, exhaust and ECU ref lash. Stage 1 is also the only package that could be installed outside of a Chrysler-authorized service center without voiding the warranty (a mechanically competent owner could even do it at home, we're told by Dodge). Stage 2 builds on the entry level Scat Pack, and adds performance camshaft kit, which boosts output over the stock 5.7 by up to 30 hp for $1,895. As with the Stage 1, the ECU is tweaked.
For those that want to go whole hog, they can add the Stage 3 for $4,995. The top-tier gets quite serious, adding CNC-ported cylinder heads, as well as high-flow headers and cats. Output over stock is 58 hp and 47 lb-ft of torque. Each kit comes with a pair of badges, just in case owners want a bit of visual flair.