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Mopar '13 Dart will roll into Chicago next week

We think this officially counts as a tradition. Every year going back to 2010, Mopar has rolled out a limited edition version of a popular product from the Chrysler Group portfolio. First it was the Mopar '10 Challenger, then the Mopar '11 Charger, then last year's Mopar '12 300, and this year it will be the Mopar '13 Dart, which will make its official world debut next week at the 2013 Chicago Auto Show.
Limited in number to just 500 units, the Mopar '13 Dart is no mere appearance package, though the demeanor of the Dart will be murdered out with a gloss black finish, gloss black 18-inch wheels, a set of Mopar blue stripes and a mean-looking Mopar ground effects kit. Likewise, the interior is touched up with leather seats (a blue one for the driver and black hides for the passengers), gloss black and black chrome trim, blue accent stitching, a sport pedal kit and other Mopar interior accessories.
Turning our attention back to the mechanical bits, the Mopar '13 Dart comes with the car's most powerful engine, a turbocharged 1.4-liter MultiAir four (shared with Fiat 500 Abarth) that's paired with a manual transmission. Those big, black wheels get wrapped in low profile 225/40R18 performance tires, and keeping everything in check is an upgraded brake kit with slotted rotors. The steering has also been calibrated for performance, the suspension lowered seven millimeters, and the exhaust tuned for better engine breathing.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Dodge bringing revamped Challenger, Charger to Big Apple

The 2014 New York Auto Show will be a big one for Dodge, as the brand has announced that refreshed versions of the 2015 Challenger and 2015 Charger will debut at the show. This is a particularly big deal for the two-door Challenger which, visually, has remained unchanged since is burst back onto the scene in 2008 and helped reignite the muscle car wars.
As a sort of hint, this announcement was accompanied by the picture you see above - the Super Bee logo in the Challenger's new instrument cluster. According to Dodge, the New York debut of a new "powertrain combination" - possibly with the high-output Hellcat V8 - will leave enthusiasts "abuzz."
As for the Charger, Dodge is promising a full redesign that should be a significant departure from the blunt, angry looks of the current model. At this point, there's no indication that the Challenger's new powertrain could be fitted to the Charger, although considering how mechanically similar these two vehicles have been, it doesn't seem outside the realm of possibility.