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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

eGarage interviews a couple with 65 Vipers

Owning multiple vehicles can be a hassle worth enjoying if you're willing to spend the time and the money required to acquire and maintain them. But when it's hard to make ends meet while underused valuable hunks of metal, plastic and rubber sit happily taking up garage space, journeys into the depths of other people's well-developed automotive obsessions will either bring you and your cars closer together, or compel you to sell them off before you become one of those fanatics. A recent video by eGarage is one of those journeys, and it's not for the faint of heart: D'Ann and Wayne Rauh own 65 Dodge and SRT Vipers in a collection of automobiles that exceeds 100.
We're not sure if the couple has developed heat-resistant calves from stepping over Viper door sills made burning-hot by side-exhaust pipes, but we wouldn't be surprised if they did. We did learn that their obsession with the no-holds-barred sports car started in 2006 with a trip to a dealership to buy just one Viper, which goes to show how innocently car obsessions can start. But the Rauhs seem to be doing just fine - perhaps better - 64 more Vipers later.
Watch the video below for the full story and to see what eGarage claims is the world's largest Viper collection.

Defiance Dodge Charger, saving Earth from aliens isn't clean work [w/video]

You'll be forgiven for not having heard about the TV show Defiance - it actually hasn't aired its first episode yet. The new science fiction show about an alien war against Earth in the near future seems like a perfect fit for the SyFy channel, and, apparently one that Dodge saw as a slick marketing opportunity for its Charger sedan.
Here in Chicago, Dodge has given a large corner of its show stand to the Defiance Charger, a car that won't be skipped by any Mad Max fans in attendance at this year's show. The Charger boasts one hell of a gnarly patina under a confusingly welded cage of tube steel, as well as window bars, a grille guard in front, and big, knobby truck tires. There aren't any obvious guns or turrets on the outside of the vehicle, so we can only hope that the characters driving it go well-armed.
Look for the Charger to make its star turn in Defiance when the series premieres on SyFy on April 15 at 9:00 PM EST. Also, there's said to be a Defiance video game in the works, too, so you may get a chance to steer the burly Dodge for yourself. Find a trailer for the show, below, as well.