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2015 Dodge Charger R/T NHRA Funny Car burns rubber into SEMA [w/video]

Fiat Chrysler Automobiles is showing off a completely redesigned Dodge Charger Funny Car at this year's SEMA Show in Las Vegas and it's ready to blow through the NHRA timing lights next year. Initially, the shape might look like any of the other entrants in its class burning through the quarter mile, but this is the first comprehensive rethink for the racecar's aerodynamics since 2006, says Dodge.
Draped in classy red and black Mopar livery, the 2015 Dodge Charger R/T NHRA Funny Car tries to share the front and rear styling with its roadgoing counterpart, plus the scallops along the side, but this racer is all about crossing the finish line first.
The major goals for the redesign included making the body stronger and lighter without sacrificing aerodynamics, and that has been done with materials like Kevlar and carbon fiber. However, engineers have accomplished even more. By moving the cockpit further back, they've increased engine clearance and improved driver visibility.

Dodge Viper GTS-R goes back to old-school livery

The Dodge Viper may have been around now for over 20 years, but as far as racing achievements go, 2000 was its finest season. That's when it won the Rolex 24 at Daytona, the GTS class trophy at the 24 Hours of Le Mans and its second consecutive title in the American Le Mans Series.
Since then, SRT Motorsports hasn't quite had the same success, withdrawing from Le Mans this year and shedding the Dodge name and its emblematic red and white livery for the SRT badge and a silver snakeskin theme. But now that the Viper is back under the Dodge banner, so too is the racing team returning to its classic livery.
Starting from the six-hour race at Watkins Glen next week, both the No. 91 and No. 93 Viper GTS-Rs will wear the red base color with twin white racing stripes that its more accomplished forebears wore on circuits around the world. And with it, maybe the Viper will return once again to the winner's circle at home and abroad.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.