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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

2015 Dodge Charger Pursuit prepares to keep Hellcats in line

Earlier today, Dodge pulled the wraps off its 2015 Charger SRT Hellcat - a 707-horsepower sedan capable of sprinting to 60 miles per hour in 3.7 seconds and reaching a top speed of 204 mph. Naturally, the car debuted in a bright shade of pull-me-over red, so it was fitting, then, that Dodge also brought its newly updated 2015 Charger Pursuit to keep everything under control.
No, cops won't be able to spec their Charger cruisers with the 707-hp Hellcat engine (oh man, imagine the chase scenes...), but law enforcement officials will be able to choose from either a 3.6-liter V6 or 5.7-liter Hemi V8, producing 292 hp and 370 hp, respectively. V8 models can be ordered with all-wheel drive, and Dodge estimates that with either engine, the Charger Pursuit can achieve up to 26 miles per gallon on the highway (thanks to the V8's four-cylinder mode).
Other updates for 2015 include improved braking power, a seven-inch display in the instrument cluster, a five-inch display in the center stack, and a new vehicle systems interface that could make it easier for police squads to install computer and radio equipment.

2015 Dodge Challenger SRT Hellcat with '600-plus horsepower' officially unveiled [w/video]

Dodge has officially unveiled the most powerful vehicle to ever wear the Challenger name - the SRT Hellcat - complete with over 600 horsepower courtesy of a supercharged, 6.2-liter Hemi V8. It will be offered alongside the 485-hp Challenger SRT.
The new, force-induced V8 isn't just the most powerful ever fitted to the Challenger, it's the most powerful eight-cylinder Chrysler Group has ever built. Power figures aren't finalized, so expect to see "over 600 hp" bandied about quite a lot. That fury will be channeled through either a six-speed manual or eight-speed automatic. Yes, over 600 ponies through an eight-speed auto. So far, the only vehicle we know of that delivers more output through that many gears is the as-yet untested Chevrolet Corvette Z06. Sadly, we don't have performance metrics just yet, although if this thing can't crack four seconds to 60 miles per hour, we'll be pretty surprised.
As is the theme nowadays, the 2015 Challenger SRT features a number of driving modes, governing power output, shift speeds for the 8AT, steering effort, traction control settings and suspension settings. There are three pre-programmed options - Default, Sport and Track - and a Custom mode that allows drivers to mix and match to their heart's content.