1997 Dodge Ram 2500 4x4 Extended Cad 8' Bed Green/ Gray Wiyh Gray Cloth Interior on 2040-cars

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Marchionne on Alfa's US return, Dodge Dart's powertrain weakness and minivan plans

As a reporter covering an auto show, the one opportunity you never want to miss is going to the Sergio Marchionne press briefing.
"This undertaking to bring Alfa back is a one-shot deal... We are not going to do this twice."
There just aren't that many real characters left in the auto industry. Marchionne, who sits atop both Chrysler and Fiat, is not only one of the smartest execs in the business, but also the most frank. Herein, a sample of the quotable always-sweatered executive:

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

2015 Dodge Challenger SRT Hellcat revving is sonic bacon

This is the Dodge Challenger SRT Hellcat, and we're sure that by now, you know its stats, including over 600 horsepower from its 6.2-liter, supercharged V8. What, pray tell, does that blown engine sound like, though?
At least judging on the sonic strength of this video, it's very, very dirty. Honestly, it sounds unlike anything that's come out of the Chrysler Group in a long time, if ever. It's loud, almost brutally so, with a bark that few road-going V8s can match.
Of course, you should be the final judge here. Take a look and a listen at the two videos below, one of which comes from our friends at Cars.com that provides a nice look under the hood, and then let us know what you think of the Hellcat's singing voice in Comments.