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Challenger A/T Unlimited Concept could be your next Hellcat-powered ORV

This past June I spent an excellent day hanging out with Joey Ruiter, driving and discussing his Reboot Buggy project. Before heading home, I let him know that he was more than welcome to keep me abreast of whichever new automotive project he'd get into. You can never have too many car designers and one-off fabricators in your Rolodex, right?
Ruiter recently made good with the follow-up, emailing me with details on this Dodge Challenger A/T Untamed Concept that pushes a lot of hot buttons for the muscle car and off-roading enthusiasts.
This all-terrain Mopar is a lot more than a Challenger body dropped on a truck chassis, too. A materialized version of the A/T would included a completely new, long-travel suspension, skid plates, body armor and rock sliders, and obviously flared fenders to help accommodate a hellacious set of off-road-ready tires. The dramatically revised underpinnings would be topped with a slick graphics package and a killer lower light bar, all making the A/T look quite cohesive in its own, radical way. And the result would be a car no longer limited to mere road-driving.

How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Mopar '13 Dart priced from $25,485*

For the past few years, Chrysler's Mopar in-house tuning division has created its own one-off versions of several cars in the automaker's portfolio, including the Mopar '10 Challenger, Mopar '11 Charger and Mopar '12 300. For 2013, the black-and-blue up-do has been given to the new Dart compact, and Chrysler has announced that the limited-edition sedan is now available for order, priced from $25,485, not including *$995 for destination.
Like previous Mopar edition vehicles, the Dart is painted in a signature Pitch Black exterior with an offset blue racing stripe. The sedan sits seven millimeters lower to the ground and gets visual add-ons like a chin spoiler, decklid spoiler and rear diffuser, along with gloss black 18-inch alloy wheels.
Performance wise, the Dart's 1.4-liter MultiAir inline four-cylinder engine remains, producing 160 horsepower and 184 pound-feet of torque, mated to a six-speed manual transmission. The Mopar car gets a sport-tuned exhaust system along with revised power steering calibration and beefier brakes.