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Dodge Dart Registry helps you crowdsource money for your next ride [w/video]

To be honest, we're surprised something like this didn't pop up sooner. Chrysler is riffing on gift registries for couples getting married or expecting babies and cross-pollinating it with a social media funding website like Kickstarter to help customers buy its 2013 Dodge Dart. The Dodge Dart Registry allows people to build and customize a new Dart exactly how they want it, then let other people purchase some or all of the components as gifts.
The registry lets you add features like dark headlights, dual exhaust, various wheels and even interior options without choosing a specific trim level. This sounds a lot like the system Scion uses to let its customers configure cars, and this could be a great idea for Dodge. Of course, this system has the added benefit of being a social media affair for you to share with your friends... you know, so they can help pay for some of the parts, too.
The best thing about the registry is that you can configure your dream Dart from the comfort of your home computer, which strikes us as much better than walking around Bed, Bath and Beyond for the better part of an afternoon with an electronic scanner. The one thing that Dodge doesn't offer? "Thank You" cards. Those are on you.

2015 Dodge Charger darts into NY traffic

Meet the refreshed 2015 Dodge Charger; notice anything different? You would have to be pretty farsighted to miss the sedan's new Dart-like nose, and it's likely going to be quite polarizing to the car's fans. Gone are the previous furrowed, aggressive headlights in favor of a wider, friendlier look.
While the more rounded headlights and narrower grille are going to be the first thing most people notice, Dodge claims its designers have made changes to nearly every panel on the Charger. The hood dips down deeper at the front, and the doors show off a more angled version of the car's shoulder blister. LED running lights and taillights are standard on all models, and SXT and RT trims get LED foglights. Even though the front might not be as intimidating, Dodge has hung onto the sedan's muscular stance with angular contours making up the rest of the redesign.
Under the hood is the same engine range you've come to know over recent years. Both the 5.7-liter V8 and the 3.6-liter V6 return for 2015, with the Hemi making 370 horsepower and 395 pound-feet of torque, and the standard Pentestar outputting 292 hp and 260 lb-ft. All models are now equipped with Chrysler's TorqueFlight eight-speed automatic as standard. Fuel economy for V8 Chargers is predicted at 16 miles per gallon city and 25 mpg highway, compared to 15 mpg / 25 mpg last year with a five-speed automatic. All models also come with electric power steering, and the axles are cast from aluminum to save weight.

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.