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Dodge hoping Fast & Furious appearance gives Dart a sales jolt [w/video]

According to Automotive News, Chrysler is hoping Fast & Furious 6 will be kind to the Dodge Dart. While the compact sedan doesn't actually show up in the film, Dodge has partnered up with the movie franchise for a new ad featuring the Dart.
Chrysler hasn't exactly seen the high sales numbers it was originally hoping for with the new sedan, thanks in part to a couple of missteps. For starters, most early-production vehicles were only offered with a manual transmission. Analysts believe Chrysler squandered around 95 percent of potential Dart sales because automatic transmission options weren't immediately available.
Right now, the Dodge Dart rakes 19th among compact cars, pulling down 31,064 sales through April. Last month was the company's strongest, with 8,099 units moving off of dealer lots. Unfortunately, the model has also been handicapped by its older sister, the Avenger. With Chrysler throwing heavy incentives at the aging sedan, many consumers have taken advantage of a better deal with the slightly larger, more powerful Avenger.

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

How fracking is causing Chrysler minivans to sit on Detroit's riverfront

It's fascinating the way that one change to a complex system can have all sorts of unintended consequences. For instance, there are hundreds of new Chrysler Town and County and Dodge Grand Caravan minivans built in Windsor, Ontario, sitting in lots on the Detroit waterfront because of the energy boom in the Bakken oil field in the northern US and parts of Canada.
The huge amount of crude oil coming from these sites mostly use freight trains for transport, and that supply boom has resulted in a shortage of railcars to carry other goods. According to The Windsor Star, North American crude oil transport by train has gone from 9,500 carloads in 2008 to 434,032 carloads in 2013. Making matters worse, some North American rail infrastructure is still damaged because of this year's harsh winter, and that's slowing things down even further.
Chrysler admits to The Star that it has had some delivery delays due to the freight train shortage. In the meantime, it's using more trucks to deliver its vehicles. Trucking is a far less economical solution, partially because a train can carry so many more units at one time, but alternatives are slim. The Windsor plant alone has a deal for 33 trucks to distribute the minivans around Canada and the Midwestern US.