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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

2014 Challenger R/T Shaker, Mopar '14 Challenger bring back iconic hood

Enamored of the Dodge Challenger but wish you could get one with a shaker hood? We've got good news, because Dodge and Mopar have teamed up to bring it back.
The 2014 Dodge Challenger R/T Shaker packs the same 5.7-liter Hemi V8 as the standard Challenger R/T, but upgrades the business end with a through-the-hood exposed cold-air intake system. The retro hood scoop protrudes from the center of the hood in satin black (matching the decklid spoiler) to feed the Hemi and shakes with the engine just like the original from 1970. The Shaker model also comes with a Super Track Pak that adds a new steering rack, brake linings, shocks and 20-inch Goodyear Eagle F1 Super Car rubber. You can also shut off the stability management system completely in this car. A series of interior and exterior trim enhancements round out the look. The whole package adds $2,500 to the price of a Challenger R/T Classic for an all-in MSRP of $36,995.
In case that's not enough, Dodge is also offering a limited-edition Mopar Challenger that follows the 2010 Mopar Challenger, 2011 Mopar Charger, 2012 Mopar 300 and 2013 Mopar Dart. Limited to just 100 examples, the 2014 Mopar Challenger gets the same Shaker hood intake, unique graphics and wheels, an enhanced interior and a long list of optional extras from the Mopar parts catalog. Dodge isn't saying just yet how much the Mopar Challenger will cost, but you can bet it will command a considerable premium for the exclusivity alone.

Dodge lets us drive 100-years' worth of history [w/videos]

A raft of important production models from the last hundred years were available for me to either drive or ride in.
Dodge is 100 years old this year. So, as happened on Ford's recent centennial, the 50-year birthday of the Porsche 911, and others, the company has an excuse to trot out the highlights of its history next to its upcoming model lineup, and declare that "these are the fruits of the Dodge Boys' tree whose roots have grown strong." Or something like that. Never so hampered by marketing skepticism that I'll pass up the opportunity to burn someone else's rubber, I was happy to drive out to Meadow Brook Hall in Rochester Hills, MI - former grand estate of the Dodge family - to hear the spiel.