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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Ferrari LaFerrari XX confirmed, seen lapping the 'Ring?

Ferrari makes road cars and they make race cars, but the automaker found a middle ground somewhere in between when it launched the FXX in 2005. Homologated neither for race or street, the FXX emerged as Maranello's first customer development prototype, "allowing" well-heeled clients to test new components for the factory from behind the wheel of one of the most extreme performance machines Ferrari had ever made.
The FXX was based on the Enzo, and was succeeded by the Fiorano-based 599XX. Given the apparent success of the program, we knew it would only be a matter of time before Ferrari would roll out the next XX prototype. But what would it be based on? The Enzo-succeeding LaFerrari? The F12 Berlinetta that replaced the 599 GTB Fiorano? Or another model entirely, like the 458 Italia, FF or California?
Well now we appear to have our answer. Speaking during the Ferrari Racing Days (an extravaganza of cavallinos prancing around a different racetrack each year, held recently in Sydney), Antonello Coletta confirmed that development is underway on a LaFerrari XX. And he ought to know, seeing as how he's the head of the company's new Sporting Activity Department that overseas all of Ferrari's on-track activities - including the XX program. The news was confirmed by Ferrari in correspondence with Autoblog. Oh, and perhaps because of the spy photos you see above, which were shot recently at the famed Nürburgring track, showing an unpainted LaFerrari of some sort making fast laps and testing various tire options.

NHTSA fines Ferrari $3.5 million for missing reports

Ferrari will pay a $3.5 million penalty for family to comply with oversight requirements set forth by the National Highway Traffic Safety Administration.
The federal agency that oversees road safety in the United States announced Friday morning that Ferrari had not submitted early warning reports for the past three years. These reports help the agency identify potential or existing safety threats.
In the wake of the rolling recalls for defective General Motors ignition switches, there has been considerable scrutiny of NHTSA's handling - or mishandling - of these early warning reports. Friday's fine is an indication the agency is taking its enforcement mandates more seriously, albeit against a manufacturer that has no large-scale presence on American roads.